University outreach
Viva!’s University Outreach aims to raise awareness of the suffering of animals exploited by humans, the environmental impact of animal products and the benefits of a vegan lifestyle at universities. Students are consistently shown to be one of the demographics most open to going vegan and Viva! is utilising the university vegan societies across the country to reach out to universities nationwide.
The inaugural year of Viva!’s work with universities was 2019, where we worked with 10 different institutions. We helped King’s College London achieve a no-beef ban, engaged with more than 3,000 students face-to-face during our Viva!shake tour, and have given workshops on effective activism as well as used our Virtual Reality headsets at five more universities.
In 2021, our Big 3 campaign (on chicken, cheese, and chocolate) involved several days at Freshers’ Fairs at the Universities of Oxford, Reading, Southampton and Portsmouth, helping 2,500 students think more positively about veganism along the way. We also had volunteers from Vegan Societies at Cambridge, UCL, Aberystwyth, Glasgow, and many other institutions of higher education up and down the country handing out Viva! materials, talking about our Eating the Earth campaign, and spreading the message of veganism.
In 2023 we launched our FaceOff virtual reality experience, touring the UK’s Universities with VR headsets to show students the realities of factory farming as part of our Would You Swap? campaign. Watch some reactions from our 2024 tour here!
Since 2019, we have spoken with tens of thousands of students across the country, giving out free vegan food samples and showing them the many merits of a vegan lifestyle.
If you would like to work with Viva! in the future at your university, please fill in our contact form below.
