Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
The time has come for the UK to acknowledge that horse racing’s inherent exploitation makes it not a harmless pastime but a relic of a less compassionate era, incompatible with genuine compassion.
Kate Nash talks to Viva!’s head of comms, Faye Lewis, about veganism, capitalism and the commodification of morality!
Grimsby’s fishing legacy unfolds through Tony Wardle’s words, urging us to rethink our relationship with the sea for a sustainable future.
A gifted empath, an imaginary friend, a widowed ex-witch, an unknown enemy and a planet on the brink of collapse. Welcome to the captivating world of The First Ethereal by E L Williams.
In a disheartening era of environmental collapse and misguided governance, the search for a capable leader becomes increasingly futile, raising doubts about their very existence.
In a world plagued by grand plans and suffering, it’s the caring ‘us’ who must triumph and the destructive ‘them’ who must fail.
On Friday 19 May, Viva! campaigners were joined by none other than Matt Pritchard! Matt joined us in Leicester Square, along with around 20 volunteers, to launch our biggest anti-dairy campaign yet.
People often think that there can’t possibly be an ethical issue with free-range eggs. Free-range, however, is nothing but a marketing ploy.
Organic meat, dairy and eggs often has no better welfare or environmental credentials than non-organic counterparts. Here’s why.
