Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help. Viva!’s Dairy is Scary cinema ad seen by ONE MILLION people!
UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
Viva! is uncovering egg industry cruelty to help free caged hens in the UK and show what life is really like on a “free” range farm.
Have you worked on a farm, in a slaughterhouse, in the transportation of live animals or witnessed animal cruelty or environmental damage? If so, we urgently want to hear from you.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Animal gassing is horrific, and the sad reality is that the vast majority of the 10.7 million pigs and 1.19 billion chickens slaughtered each year in the UK, will face this brutal end.
Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
Cows are remarkable – smart animals capable of deep feelings and yet many people never stop to think about their inner lives. Appreciating who cows truly are would make using and abusing them utterly unacceptable so maybe that’s why most people prefer to stay in the dark about cow sentience.
Our pig gassing bus ads have been censored by Transport for London, following a complaint made by a local newspaper.
How much do you know about pigs, their natural behaviour and intelligence?
Stories of plummeting milk yields, heat-stressed animals and creative cooling methods abound as the UK’s sweltering summer wears on – but the causes of climate change remain conspicuously absent in coverage.
The current UK heatwave is placing even more strain on factory-farmed animals. There has never been a better time to go vegan.
If you want a future where gorilla babies grow up safe, silverbacks keep their families intact and communities thrive alongside wildlife – become a Gorilla Defender.
New report reveals major inconsistencies in UK poultry numbers, suggesting actual numbers could be one-third higher than official figures.
If everyone went vegan there would be fewer animals engineered for suffering and far more room for wildlife to flourish freely.
The UK Government has released a public consultation on the proposed ban of cages for hens. Read our guide to the consultation and put pressure on Labour.
