Viva! Lifestyle shows how positive and easy it is to go vegan. Our lifestyle campaigns are designed to make going vegan as simple as possible. We offer a 7 Day Vegan challenge, with V7, or a 30 Day Vegan challenge — for those looking to go vegan for a month. We have taken to the streets to give the British public the opportunity to try delicious dairy-free products, including our incredible ice-cream van tour, our milkshake tour at universities, and our vegan cappuccino tour.