The UK’s leading vegan campaigning charity
Viva! Lifestyle shows how positive and easy it is to go vegan. From Vegan Recipe Club and 7 Day Vegan – packed with delicious tried and tested recipes – to the Viva! Shop which offers vegan fashion and food, it has everything you need to get started. Get started with our vegan FAQs and guide to veganism.
We also directly help people to go vegan, taking to the streets with free vegan hotdogs, cappuccinos, milkshakes and ice-cream, and you can campaign with us!
People choose to go vegan for many reasons — namely for the animals, the planet and their health.
So you’ve decided to go vegan – that’s amazing! Your decision will help reduce animal suffering, protect the planet, save others and improve your own health. We have everything you need to get started.
Where do you get your protein? Is honey vegan? All of your questions about veganism answered in one easy place.
From butter to cheese and pork to beef— our handy guides tell you everything you need to know. So whether you’re a new vegan or just looking to try some new delicious delights, we’re here to help.
Your guide to eating at home on a budget, finding convenience foods and cooking a variety of easy vegan recipes.
Our Art for Animals scheme celebrates creativity and saves animals too! Browse our gallery and be inspired. The following artists help Viva! save animals through their work.
From actors and comedians, to chefs and sportspeople, there are more and more celebrities going vegan all the time.
Veganism extends further than just diet. Take a look at our comprehensive guide to cosmetics and toiletries, including our top picks of vegan-friendly products.
Choosing to go vegan will have some amazing benefits to you, the planet and the animals. Find out how to communicate this change with your friends and family.
Everything you need to know about humane animal control for animals and critters who have become unwelcome guests in your home or garden.
Travelling vegan has never been easier as many countries across the world are getting on the bandwagon and providing lots more options. Here are our top picks!
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Viva! invited leaders from different faiths to provide a contribution on how their religion advocates a vegan lifestyle
The fashion industry causes pain and suffering to millions of animals all over the world including for fur, leather, wool, silk and down. Whatever the material, cruelty is involved.
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
For COP26, Viva! is organising a variety of actions to show the people of Britain how important it is to act now and go vegan in order to curb climate breakdown! Find out how you can help us safe animals and the planet!
Over the course of November, Viva! teamed up with Million Dollar Vegan to provide and distribute 2,000 vegan meals for homeless people.
See more lifestyle campaigns
Viva!’s vegan directory includes 1000’s of vegan-friendly places to eat, shop and stay!
Switching from animal products to plant-based ingredients can have huge benefits for your health, the planet and animals. That’s why we’ve launched V7 – our brand new ‘one week’ food challenge.
Full of delicious vegan recipes and inspiration, try our 30 day vegan meal plan today – available as daily notifications or email alerts.
Harvey Lewis surprises himself with a top 10 finish at the Badwater Ultramarathon.
Hege Jenssen, a vegan kettlebell lifter, secures two gold medals at the IUKL European Championships in snatch and longcycle.
Anabelle Broadbent, a vegan runner, set new national records in the 3000m and 10k at the World Masters Athletics Indoor Championships.
Read how the incredible Tom Butts, a steroid-free vegan strongman, powered through heavy lifts to win the English Strongman Championships!
Vegan ultra-runner Damian Hall breaks the Northern Traverse record, completing the epic 300km race in under 43 hours.
Seven vegan strength athletes put in a strong showing at the Arnold Sports Festival in Ohio, United States.
Vegan powerlifter, Sahy Lalime, broke the squat world record at the European Championships in Spain.
Vegan Kristen Santos-Griswold ends the 2024/25 season as Short Track world champ.
Two-times World’s Strongest Natural Man, Tom Butts recently competed in the Official Strongman England's Strongest under 90 kilogram category.
