Planet campaigns
Viva! Planet highlights how livestock farming is destroying our planet. Animal agriculture is at the heart of almost every huge environmental catastrophe, including the climate crisis. We present the latest scientific research in our headline report Envirocidal and actively campaign on environmental issues as part of our huge Vegan Now campaign. We encourage people to move towards less resource-intensive diets, by choosing vegan, with our World Vegan Day campaign.
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Spotted – Rishi Sunak EATING THE EARTH Ahead of COP28 Climate Conference
Viva! demand for world leaders to Stop Eating the Earth ahead of COP28 with a bloody stunt on Parliament Square.
How YOU Can Save Wildlife
Experience the story of the wild animals across the world who are clinging onto survival because of the insatiable demand for meat and milkshakes, in our latest environment campaign video.
Our Letter to Rishi Sunak to Take Climate Action Seriously
Viva!’s letter to Prime Minister Rishi Sunak, urging him to read Viva!’s new guide and take climate action seriously.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.
Viva!’s Animal Ambassadors
Eating meat, dairy, fish and eggs is the leading cause of wildlife and biodiversity loss. Viva!’s animal ambassador series tells the stories of some of the wild animals who are directly threatened by the global demand for animal products.
Why Carbon Footprints Must be Included on Menus
Viva!’s call to put carbon footprints on menus to help save the planet.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
World Vegan Day
Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.
