Planet campaigns


Viva! Planet highlights how livestock farming is destroying our planet. Animal agriculture is at the heart of almost every huge environmental catastrophe, including the climate crisis. We present the latest scientific research in our headline report Envirocidal and actively campaign on environmental issues as part of our huge Vegan Now campaign. We encourage people to move towards less resource-intensive diets, by choosing vegan, with our World Vegan Day campaign.

How YOU Can Save Wildlife

Experience the story of the wild animals across the world who are clinging onto survival because of the insatiable demand for meat and milkshakes, in our latest environment campaign video.

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Eating the Earth

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.     

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Viva!’s Animal Ambassadors

Eating meat, dairy, fish and eggs is the leading cause of wildlife and biodiversity loss. Viva!’s animal ambassador series tells the stories of some of the wild animals who are directly threatened by the global demand for animal products.

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This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

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Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!

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Vegan Now

We are in the midst of a climate emergency. Going vegan is the single biggest thing you can do to cut down your environmental impact. See what you can do help.

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World Vegan Day

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

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