Welcome to Viva! Planet


Viva! Planet highlights how livestock farming is destroying our planet. Our huge Vegan Now campaign highlights how factory farming is at the heart of almost every huge environmental catastrophe, including the climate crisis, and presents veganism as the clear solution.

Get started with our headline report Envirocidal or scroll through the issues involved with eating animals — from global warming, to land use, to world hunger and biodiversity loss. Then explore the future of food, including veganism and green farming.

The issues
The solutions

Recent campaigns

Vegan Now

We are in the midst of a climate emergency. Going vegan is the single biggest thing you can do to cut down your environmental impact. See what you can do help.

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World Vegan Day

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

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Focus On...

Climate Crisis

Global warming isn’t a prediction, it’s happening around us right now and livestock farming lies at the heart of it. Your dietary choices can either be part of the problem or part of the solution in addressing the climate crisis.

green combine harvester

Farming for a vegan future – why?

The vegan movement is growing at a fast pace. Animal agriculture is unsustainable. Find out more about why we need to start farming for a vegan future.

farming equipment in field

Farming for a vegan future – how?

How are we going to transform a landscape and an industry that centres around the production of animals for food?

Latest news & blogs

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