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Team Viva!

Viva! Hero, Andrew Lilley


We rely on donations to fund the work we do to end factory farming and help the animals.

Nothing we do is possible without the generosity and support of incredible people like you.

Our fundraisers run marathons, cycle long distances, and come up with creative ideas to raise money for Viva! — join them and help us create a kinder world, a more compassionate world – a world in which fewer and fewer animals are imprisoned and killed.

Current Heroes

Join Team Viva!

We want to change the world.

This is why our Team Viva! Heroes are heroes. They help us to create a kinder world, a more compassionate world – a world in which fewer and fewer animals are imprisoned and killed.

Through your effort, we can promote Viva!’s work to even more people and remove the misconceptions that lead people to consume animals.

Your hard work will allow Viva! to continue our vital campaigns to expose exactly how meat, dairy and eggs are really produced in the UK – and give people practical help to change to a kinder, vegan diet. Together we are the change.

If you have a fundraising idea, we’d love to hear it! Simply fill out the form below and let us know.

If you have already planned an event or activity, please let us know in advance so we can help to promote your challenge and get you the best audience possible.

Fundraising Ideas

Choosing the activity to fundraise with is an important part of the fundraising process. With so many charities and fundraisers out there, it can be hard to pick something which will really stand out. With that in mind, here are a few pieces of advice which will help you choose the best activity for you.

cake with red no symbol over it

Pick something which people will know is difficult.

It might sound really great to be sponsored to eat cake every day, but this isn’t something which will grab your potential sponsors’ attention.

Try to choose something which is outside of your usual comfort zone so that people will see that you are making a particular effort with your fundraising. (If you love nothing more than entering pie-eating contests, try picking something active or unusual!)

man dressed in avocado fancy dress

Make your activity stand out.

Perhaps you would like to hop a marathon in an animal outfit? Maybe you would like to break the world baked-bean-bathing record?

Including a personal story about your goals and the reasons for them can be very compelling – as can making fun and silly additions to a good idea. Have a brainstorm (on your own or with friends) and see what you can come up with.

jar filled with coins

Have a think about who you might ask to sponsor you.

Viva! will promote your activity in a way that works best with what you have chosen to do.

However, the ability to reach new audiences is one of the best things about fundraising. Have a think about whether you have any contacts who might be happy to promote your activity – and whether you can build up a relationship with the people you promote to in order to increase their interest in what you’re doing.

If you need some inspiration, take a look at some of the fundraisers our past heroes have done.


I would like to fundraise. What kinds of things can I do?

There are endless possibilities for fundraising. The only thing that Viva! require is that the event or activity that you take part in is, as far as possible, vegan. For example, if you want to enter a pie-eating contest, make sure that they provide vegan pies!

Take a look at our fundraising ideas.

Can you help me out with promotion?

Yes! We can help out with promoting your event on Facebook, creating pages on the Viva! site and with other things relevant to your fundraising activity. Everyone’s activity is different – and so is every person who raises funds for us. Get in touch with us to discuss the options for promoting your fundraising.

Do I need to arrange anything in order to raise funds for Viva!?

There are a few things that we will need you to do before fundraising for us. The first is to let us know that you will be fundraising for Viva!, and what you intend to do.

Secondly, ensure that you have adequate insurance for the activity you plan to do, if relevant. Many organised events include insurance for participants, but it is best to check with them what you will be covered for.

Viva! can provide third-party liability insurance for fundraising events that are held solely in support of Viva! (i.e. if you are fundraising for multiple charities, this will not apply), but this will not cover you in case of personal injury or accident. We advise you, particularly if your activity is risky in any way, to take out temporary personal insurance to cover any issues that could arise during the event.

Finally, we want to ensure that the promotion for your event is as effective as possible. So, if you have any pictures that you would be happy for us to include on your page, please send them by email to High-quality originals get the best results!

How will you use the funds that I raise?

Viva! will use the funds that you raise to fund any and all of the work we do as an organisation. This could include campaigns, fundraising, health or environmental research, vegan resources, running costs and salaries. If you would like to target a specific area or campaign for your fundraising, please let us know.

If you have any questions that are not covered here, please get in touch and we’ll be happy to answer them!

Past Heroes

Our Team Viva! Heroes help us to change the world. Each one of them has achieved something extraordinary and donated their time and energy to Viva!’s ongoing fight to end animals’ suffering and create a kinder, vegan world.

These Team Viva! Heroes deserve our heartfelt thanks. Their past achievements are recorded here as inspiration to anyone who would like to become a Team Viva! hero too.

Andrew Lilley Becomes an Iron Man!

Vegan athlete and Viva! supporter, Andrew Lilley, is proving what can be achieved on plant-powered diet by running the Bolton Ironman to fundraise for Viva!

Mike and Joe from One Planet Pizza

Mike & Joe’s Pizza-fuelled Marathon

The awesome Mike and Joe, founders of One Planet Pizza are running their first ever marathon this May to raise money to help us fight for animals.

nick, team Viva! hero crossing his finish line

Nick’s Great Big 106km ULTRA Challenge

Meet Nick – who, on 4th May 2019, put his best foot forward by walking 106km (nearly 66 miles) non-stop.


Diana Yeoman Shaves All Her Hair Off For Viva!

Diana Yeoman is celebrating her landmark 70th birthday in an very unusual way this year – by getting all of her hair shaved off on 16th August, to raise money for Viva!.


Dominika’s Brave Head Shave!

Dominika shaved all of her hair off in order to celebrate her first year being vegan and wanted to give something back in the process.

jude hill

Jude’s Charity 100:1 cycle/swim

Jude Hill has accomplished an amazing feat of fitness this year by cycling 100 miles from her home to Minehead, and then following that up with swimming 100 lengths!


Henry Read-Denness

14 year old Henry is attempting to walk 1,000 miles whilst also fasting 9 to 5 once a week to demonstrate the long period of time animals go without food and water.

runners legs

Alex Passmore’s Coast-to-Coast Ultra Marathon

Alex will be taking part in the SW Coast 2 Coast Ultra-Marathon, from Minehead to Dawlish on 24th and 25th July 2021.

runners legs

Simon Chappell’s Coast-to-Coast Challenge

Simon will be taking part in the Exe Valley Half Marathon on 25th July to raise funds for Viva!.

Paul Youd’s Coast-to-Coast Ultra Marathon

83 year old Paul is attempting to complete the SW Coast 2 Coast Ultra-Marathon, from Minehead to Dawlish to raise funds for Viva!.

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