Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

Slash the risk

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

3 in 4 banner

3 in 4

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

Scary Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!

Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

Campaigns by category

Animals

Health

Planet

Lifestyle

 

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Some people actually eat them

30/04/2021  |   Tags: 

On 1 October our new campaign, TRASH, launched to raise awareness of the forgotten victims of the dairy industry – male calves!

Take action against proposed 192,000 chicken farm

08/04/2021  |   Tags: 

The egg-laying hen is possibly the most abused animal on earth. Born in a hatchery without ever knowing her mother, she is forced to live most of her life indoors in a crowded shed laying 20 to 50 times the number of eggs she would naturally.

Investigation: Rainbow Trout

30/01/2021  |   Tags: 
  • Animals
  • Fish

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

Investigation: Xmas Turkeys

19/12/2020  |   Tags: 
  • Animals
  • Christmas
  • Turkeys
  • Xmas

An undercover investigation into three British intensive Red Tractor turkey farms reveals shocking scenes of suffering and abject animal cruelty, all for the sake of Christmas dinner.

Feed the Homeless

23/11/2020  |   Tags: 

Over the course of November, Viva! teamed up with Million Dollar Vegan to provide and distribute 2,000 vegan meals for homeless people.

Slash the Risk

23/11/2020  |   Tags: 

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

End Factory Farming – Before It Ends Us

01/11/2020  |   Tags: 

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

Christmas: Turkeys

06/10/2020  |   Tags: 
  • Christmas
  • Turkeys

In the UK around 90 per cent of turkeys are factory farmed. They’re selectively bred to grow quickly and often suffer from agonising leg disorders, joint degeneration and heart disease as a result.

Investigation: Flat House Farm

23/08/2020  |   Tags: 
  • Animals
  • Pigs

Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.

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