Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Vegan Pop-up Restaurant Campaign Launch

Experience a meal that doesn’t cost the earth at Viva!’s Vegan Pop-up Restaurant launching our new environment campaign: Eating the Earth!  

Duck egg farming exposed

Investigation: Field Farm Duck Eggs

Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

Sea lice attached to steelhead trout

Lice-nsed to kill

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Big 3

The Big 3

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

hogwood a modern horror story

Hogwood: a modern horror story

Hogwood the Movie – all about. Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

this is fine

This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Vegan Now

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.

Campaigns by category






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Eating the Earth: Week of Action

09/08/2022  |   Tags: 

This upcoming September 12th-18th is the Viva! Swaps for the Wildlife Week of Action. Join local groups across the country in hosting vegan outreach events in your area to help protect wildlife and the planet.

The Viva! La Burger Tour is Back

04/08/2022  |   Tags: 
  • Climate Crisis
  • COP26

This time we will be hitting six cities across east England and will be urging the British public to choose vegan to save our planet, wildlife and the future of humanity.

Lice-nsed to kill

04/04/2022  |   Tags: 
  • aquaculture
  • Fish
  • Fish Farm
  • Overfishing
  • Salmon
  • Sea lice
  • Trout

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Viva! Poland Dog Adoption

14/03/2022  |   Tags: 

Can you provide a loving forever home to a dog from our sanctuary? The more dogs we are able to rehome in the UK, the more we can take in from Ukraine.

Bird flu – Birthplace of the next pandemic?

14/02/2022  |   Tags: 
  • Animals
  • factory
  • Pandemics

There WILL be another pandemic, say scientists. Where, when and how is yet to be seen but bird flu is a serious candidate. Go vegan – for you, the planet and the animals.

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