Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

50by25 information graphic

Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Corporate Cruelty Event Viva!

Dairy – Corporate Cruelty

Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.

Viva!’s demand to include plant-based diets in COP28 climate commitments

Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.

Hogwood on Netflix

HOGWOOD: a modern horror story

Hogwood – now on Netflix! Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.

Eating the Earth logo

Eating the Earth

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.     

Duck egg farming exposed

Investigation: Field Farm Duck Eggs

Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

Sea lice attached to steelhead trout

Lice-nsed to kill

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Big 3

The Big 3

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

this is fine

This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Vegan Now

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.

Campaigns by category






  • Search resources by tags

Found 108 Results - Page 1 of 11

Fake is Great

11/06/2024  |   Tags: 

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Viva! – Would You Swap? – Refreshers Tour 2024

08/01/2024  |   Tags: 

In a bold move to reach even more students and amplify their impactful message, Viva!’s Would You Swap? tour is kicking off 2024 by embarking on a journey across the south west, spanning from Cardiff to Southampton.

Investigation: Scottish Salmon 2023

19/09/2023  |   Tags: 
  • Animals
  • aquaculture
  • Fish
  • fish farming
  • Salmon
  • Scotland

Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.

Page 1 of 11
Found 108 Results - Page 1 of 11
Scroll up