Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Big 3 freshers tour

The Big 3 at Freshers’ Fairs

Viva! are ready to show students at freshers’ fairs just how easy it is to swap chicken, cheese and chocolate for cruelty-free alternatives, without compromising on taste!

Dead broiler chicken

Investigation: Broilers

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

Oracle

Oracle

Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!

Nursing sow confined to barbaric farrowing crate

Investigation: Morrisons Pigs

Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Slash the risk

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

hogwood a modern horror story

Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

this is fine

This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Campaigns by category

Animals

Health

Planet

Lifestyle

 

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The Big 3 at Freshers’ Fairs

09/09/2021  |   Tags: 
  • Broilers
  • Dairy
  • Street action
  • Vegan food

Viva! are ready to show students at freshers’ fairs just how easy it is to swap chicken, cheese and chocolate for cruelty-free alternatives, without compromising on taste!

Investigation: Broilers

31/07/2021  |   Tags: 
  • Animals
  • Broilers
  • Chicken

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

This is Fine

24/07/2021  |   Tags: 

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Oracle

16/06/2021  |   Tags: 

Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!

Some people actually eat them

30/04/2021  |   Tags: 

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Take action against proposed 192,000 chicken farm

08/04/2021  |   Tags: 

The egg-laying hen is possibly the most abused animal on earth. Born in a hatchery without ever knowing her mother, she is forced to live most of her life indoors in a crowded shed laying 20 to 50 times the number of eggs she would naturally.

Investigation: Rainbow Trout

30/01/2021  |   Tags: 
  • Animals
  • Fish

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

Investigation: Xmas Turkeys

19/12/2020  |   Tags: 
  • Animals
  • Christmas
  • Turkeys
  • Xmas

An undercover investigation into three British intensive Red Tractor turkey farms reveals shocking scenes of suffering and abject animal cruelty, all for the sake of Christmas dinner.

Feed the Homeless

23/11/2020  |   Tags: 

Over the course of November, Viva! teamed up with Million Dollar Vegan to provide and distribute 2,000 vegan meals for homeless people.

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