Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Duck egg farming exposed

Investigation: Field Farm Duck Eggs

Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

Sea lice attached to steelhead trout

Lice-nsed to kill

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Big 3

The Big 3

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

Slash the risk

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

hogwood a modern horror story

Hogwood: a modern horror story

Hogwood the Movie – all about. Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

this is fine

This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Vegan Now

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.

Campaigns by category

Animals

Health

Planet

Lifestyle

 

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Lice-nsed to kill

04/04/2022  |   Tags: 
  • aquaculture
  • Fish
  • Fish Farm
  • Overfishing
  • Salmon
  • Sea lice
  • Trout

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Viva! Poland Dog Adoption

14/03/2022  |   Tags: 

Can you provide a loving forever home to a dog from our sanctuary? The more dogs we are able to rehome in the UK, the more we can take in from Ukraine.

Bird flu – Birthplace of the next pandemic?

14/02/2022  |   Tags: 
  • Animals
  • factory
  • Pandemics

There WILL be another pandemic, say scientists. Where, when and how is yet to be seen but bird flu is a serious candidate. Go vegan – for you, the planet and the animals.

COP26 ACTIVISM – HELP US SAVE THE PLANET

02/11/2021  |   Tags: 
  • Climate Crisis
  • COP26

For COP26, Viva! is organising a variety of actions to show the people of Britain how important it is to act now and go vegan in order to curb climate breakdown! Find out how you can help us safe animals and the planet!

Hogwood: a modern horror story

25/09/2021  |   Tags: 
  • Animals
  • Hogwood
  • Pigs

Hogwood the Movie – all about. Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

The Big 3

09/09/2021  |   Tags: 
  • Broilers
  • Dairy
  • Street action
  • Vegan food

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

Investigation: Broilers

31/07/2021  |   Tags: 
  • Animals
  • Broilers
  • Chicken

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

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