Animals campaigns

 

Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.

 

Investigation: Rainbow Trout

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

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Investigation: Xmas Turkeys

An undercover investigation into three British intensive Red Tractor turkey farms reveals shocking scenes of suffering and abject animal cruelty, all for the sake of Christmas dinner.

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Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

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End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

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Christmas: Turkeys

In the UK around 90 per cent of turkeys are factory farmed. They’re selectively bred to grow quickly and often suffer from agonising leg disorders, joint degeneration and heart disease as a result.

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Investigation: Flat House Farm

Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.

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Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

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Foie Gras

Foie gras (french for “fat liver”) is a specialty food made from the engorged liver of a duck or goose. It is a cruel practice and has no place in a civilised society.

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