Animal campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Would You Swap?

Pigs suffer horrific conditions in UK farms… in our most recent Freshers tour, we asked students if they would swap with them.

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Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

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YogHURTS tour

This summer, we will be going on tour with our biggest anti-dairy campaign yet: Muller Killer.

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