Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
This easy-to-read guide summarises the huge health benefits of a vegan diet; reducing your risk of disease and providing everything you need to thrive.
This easy-to-read guide summarises the huge health benefits of a vegan diet; reducing your risk of disease and providing everything you need to thrive.
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
Factory farm in Berkshire kept pigs in shocking conditions
The North West billboard campaign aims to reach 10 million people
Farmed animals have been included in The Government's Action Plan for Animal Welfare but it's not enough.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
We talk to Sean O’Callaghan aka the Fat Gay Vegan, who is one of the world’s most famous and established vegan bloggers.
Since we were children we’ve been told how important it is that we eat our greens. Now salad season is approaching, here are 10 good reasons for you to reach...
Think fish is a health food? Think again. Plant-based foods offer all the benefits of fish and more, without any of the hidden nasties.
Viva! provides guidance on what to do if a factory farm might be moving into your area
On Thursday, 15 April, Viva! hosted a Virtual Roundtable event with experts and MPs to discuss the introduction of a UK-wide factory farming ban. Watch it now!
