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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

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2020: Viva! Review

In the year that brought us a devastating global pandemic and much uncertainty, here at Viva! we have continued our fight for animals.

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Investigation: Xmas Turkeys

An undercover investigation into three British intensive Red Tractor turkey farms reveals shocking scenes of suffering and abject animal cruelty, all for the sake of Christmas dinner

Slash the risk
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Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

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Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

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Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

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Leaving a gift in your Will

Your gift will help to protect our planet for future generations and will enable us to move one step closer to a vegan world. Give the gift of freedom.

News and blogs

podcast music special cover image

The Viva! Vegan Music Special!

14/01/2021  |     |   Podcast

Missing live music? To celebrate Veganuary, we have selected our absolute favourite music tracks from the year and look to new music for the year ahead. From folk, to indie,...

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Hogwood documentary
7 Day Vegan
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