The UK’s leading vegan campaigning charity
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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

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Takeaway The Meat

Our biggest ever appeal is here – help us to reach beyond the vegan bubble and go mainstream with our vegan TV Ad!

Big 3 freshers tour
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The Big 3 at Freshers’ Fairs

Viva! are ready to show students at freshers’ fairs just how easy it is to swap chicken, cheese and chocolate for cruelty-free alternatives, without compromising on taste!

Dead broiler chicken
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Investigation: Broilers

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

this is fine
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This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

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Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

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