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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Who we are

Slash the risk
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Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

Scottish Salmon Investigation
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Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

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PR & Marketing Manager

Application Deadline: 4pm on Monday 30 November – The PR & Marketing Manager is responsible for creating engaging and relevant content across print and digital platforms…

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Head of communications

Application Deadline: 4pm on Monday 30 November – The Head of Communications is responsible for the management and creative leadership of Viva!’s PR, marketing and web activities…

Flat house farm exposed
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Investigation: Flat House Farm

Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.

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Hogwood documentary
7 Day Vegan
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