Join Viva!’s exciting new Christmas campaign!
Viva!’s exciting Christmas campaign will run between the start of December and Christmas 2025. We will be on the streets in major UK cities to encourage shoppers to choose cruelty-free this festive season.
Come and join us! With a Christmassy feel, stalls will offer free mince pies and show footage from undercover investigations, provide leaflets, health guides and practical ideas of how to transition to a vegan way of life for Christmas and beyond.
Christmas is a time for people to celebrate with friends and family, share gifts and enjoy great food and drink. It should also a time of compassion and kindness yet countless animals are slaughtered in the name of tradition.
Millions of turkeys are eaten at Christmas dinner tables up and down the country in addition to huge numbers of pigs and salmon – also classed as firm favourites – being consumed. This adds up to a litany of misery with many more young animals’ lives being taken at a fraction of their natural lifespan.
With the huge rise in vegan products on our supermarket shelves, there has never been an easier time to plan for a cruelty-free Christmas. Our campaign will take the appalling realities of factory farming onto the high street and show how easy it is to prepare mouth-watering meals avoiding the suffering that is such a huge part of the meat, dairy, fish and egg industries.
Order our leaflets to door drop around your neighbourhood this Christmas.
Ultimate Vegan Christmas Guide
If you’re a vegan, we’ve got you covered with this cheeky guide to surviving a plant-based Christmas.
Outreach and Street Actions
Our amazing team of outreach volunteers hold events every month, in towns and cities up and down the country. We have events in more than 30 locations from as far north as Glasgow and as far south as Brighton. We also hold impactful days of action, highlighting specific campaigns and calling corporations to account.
