Viva! presents
What Do You Really Know About Dairy?
You’ve been deceived about dairy your entire life.
Viva! is creating the UK’s first documentary exposing the cruelty, health myths and industry spin behind one of Britain’s most heavily promoted foods.
Help us expose the TRUTH
Be part of history. Help us make a powerful documentary that exposes the suffering, spin and deception behind dairy.
What your donation will do
Your support will help us bring this film to life by funding:
- covert investigation footage
- interviews with leading experts
- vox pops with the British public
- research into dairy industry marketing and health claims
- editing, production and post-production
- distribution and promotion so the film reaches as many people as possible
Our goal
£25,000
We need to raise £25,000 to make this documentary happen.
Whether you give £5 or £500, you are helping expose the truth.
0 Donors
Every donation helps expose the truth behind dairy.
helps fund research and planning £25
helps support filming costs £50
helps secure your name in the credits £100+
helps bring this film to life and get it seen
Through expert testimony, original and undercover footage, forensic analysis of industry claims, and candid vox pops with the British public, Viva!’s documentary will reveal how consumers have been misled about dairy, exposing the hidden realities, debunking long-held myths and confronting the lies that have shaped the nation’s views for generations.
But we need your help to fund it.
A message from Juliet Gellatley
“If people knew the truth about dairy – the suffering, the spin, the decades of deceptive health claims – they would never look at milk the same way again.
Please help us make this film, expose the truth and reach millions with a message the dairy industry does not want heard.”
For decades, the dairy industry has told us:
you need milk to build strong bones
dairy is essential in a healthy diet
cows live happy, natural lives
drinking milk is natural and normal
None of this holds up to scrutiny.
01
“But don’t cows need to be milked?”
The animal welfare lie
Before a cow produces milk, she has to give birth.
That means:
- she is repeatedly made pregnant
- her calf is taken away at just a few hours old
- the milk she produces is not destined for her baby – but for human profit
- she is made pregnant again while still being milked
- dairy cows are pushed so hard their bodies break down, causing:
- lameness and nerve damage
- painful mastitis infections
- emaciation and total physical exhaustion
Most don’t live beyond a few years. The public has been sold images of green fields and happy cows. We will show them the truth.
02
“I thought milk was good for bones?”
The health lie
You’ve heard it your whole life:
“Milk is good for you; it builds strong bones.”
Wrong.
- Dairy is not essential for good bone health
- Dairy contains no fibre – most Brits don’t get enough
- Butter, cream and high-fat cheeses are loaded with saturated fat – the kind that raises the risk of heart disease and stroke
- Most of the world’s people struggle to digest lactose – the sugar in milk
- Milk can legally contain up to 400,000 somatic cells (immune cells found in pus) per millilitre
So why are we still being told we need it? This film will put the health claims under the spotlight and ask leading experts to explain what dairy really does – and does not – do for our bodies.
03
“But isn’t dairy natural?”
The dairy is natural lie
- There is nothing natural about drinking milk beyond weaning, especially the breast milk of another species
- There is nothing natural about taking a calf from their mother so humans can consume the milk intended for that baby
- And there is nothing natural about an industry that has turned motherhood into a production system
This film will challenge one of the deepest assumptions in our culture: that dairy is normal
Because once people understand what dairy actually is, many will never look at milk, cheese or yoghurt the same way again.
Why this film must be made
The truth about dairy has been buried under:
- decades of advertising
- government-backed messaging
- powerful industry influence
- carefully crafted health claims
- sanitised images of cows and calves
An entire system has been created to protect the dairy myth.
Viva! exists to challenge that system.
Now we need to go further.
We need to create a documentary that cuts through the noise, reaches the mainstream public and exposes dairy for what it really is – a cruel and unnecessary industry built on misery.
We’ve done it before
Viva! has a proven track record of creating hard-hitting films, adverts and investigations that reach millions.
Now we need you. Help us make this film a reality.
Help us expose the truth.
You’ve been told the same story your whole life.
This film will challenge it.
And once people see the truth, the dairy myths will start to collapse.
Please donate today and help Viva! make What Do You Really Know About Dairy?
Donate now.
And help us make this film a reality.
Don’t miss
Why Animal Products Harm – Dairy
Cow’s milk and dairy products are not natural foods for us – we are best suited to drinking breastmilk as babies only. Consuming dairy products made from the milk of a different species is not just unnatural, it’s also unnecessary and may harm your heath.
How Dairy Cows Are Farmed and Killed
Cows are highly social and intelligent animals. Find out about their nature, how they are farmed and how they are killed.