Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Lewis has been vegan since 2017 and recently launched Neat Burger, an international vegan burger restaurant. But it was his concerns for the environment that got people talking last week...
So you know that we are suffering with climate change and we should be turning to solar and wind power (or should we? more on that later). And you know...
This World Vegan Day, we’re asking people to make the bold yet simple pledge to go vegan for 24 hours. Here are five reasons you should #GoVegan24 this World Vegan...
In a bid to confront “the reality of an animal’s journey from field to plate,” Channel 4 is asking meat-eaters to adopt an animal for three weeks before deciding whether...
Every day, species are going extinct and habitats are being bulldozed to meet our demand for meat. Three football pitches worth of forest are lost every minute to create room...
This World Vegan Day , we’re asking everyone to go vegan for 24 hours. This is a simple yet powerful decision, to show the world we can live without animal...
Shadow DEFRA Minister has said he can’t rule out a tax on meat to help achieve net zero emissions targets, after Michael Mansfield QC said meat should be made illegal...
Time is quickly running out. We are accelerating towards an environmental emergency and if we don’t act now, there will soon be no future left to fight for...
