Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
If you’re ready to squeeze every bit of nutritional value from your food, you might want to embrace these seven food pairings.
Paul Watson is a pioneering animal rights activist who founded the Sea Shepherd Conservation Society, an anti-poaching and direct action group focused on marine conservation activism.
Ed Winters is a vegan educator, best-selling author, public speaker and content creator, widely known for his viral debates, speeches, and video essays.
Georgie Purcell, the Animal Justice Party MP and youngest woman ever elected in the state of Victoria.
Listen to Mark Wakeling’s captivating journey from hunter and soldier to vegan animal sanctuary owner.
Jane Velez-Mitchell is an award-winning broadcast journalist, best-selling author, and the founder and managing editor of the streaming service UnchainedTV.
Dani Taylor is a vegan figure competitor and champion, the co-founder of VeganProteins.com, and also a co-founder of PlantBuilt.com.
Andrew Fearn of Sleaford Mods opens up about his vegan journey, compassion for animals and trying to do what he can.
Emma Håkansson is an activist from Australia, campaigning for the end of animal exploitation in the fashion industry while also reducing the toll fashion has on the environment and the...
