Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Viva!’s 2023 Freshers Tour has now come to a close. We engaged with thousands of students (more than 5,500 in total) and had many powerful conversations about veganism, giving students...
Faye chats with vegan comedian Romesh Ranganathan at Vegan Camp 2023, and more.
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
We should aim to consume 30 different plants across the week. If that sounds daunting, here are 10 ways to make it easy to achieve.
If the term ‘superfood’ should be applied to any food, it should be the humble but heroic bean. Not only are they extremely good for us, but they are also...
Vegan Cheavon Clarke takes the cruiserweight title in his best professional performance.
Explore the reality of factory farming with Viva!'s new VR technology.
Vegan boxer Jaime Clampitt-Hayes has dispatched another opponent in a challenging fight.
Presenters Faye and Rachel bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
