Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
In a bold move to reach even more students and amplify their impactful message, Viva!'s Would You Swap? tour is kicking off 2024 by embarking on a journey across the...
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
Vegan cricketer Adam Zampa is celebrating after helping Australia win the World Cup.
There can be a steep learning curve at the beginning of your plant-based journey. Thankfully, we are here to remove some of the hurdles and help you avoid some common...
Viva! is exposing the reality of dairy farming like never before. We need your help to make 2024 the year where compassion triumphs over cruelty.
Find out how Viva! has continued its fight for animals, nature and public health and emerged triumphant at the end of our 29th year of campaigning!
In this episode, Faye and Rachel discuss having a vegan Christmas, Chicken Run: Dawn of the Nugget, and their Viva! highlights for 2023.
Vegan ultrarunner Harvey Lewis runs for 108 hours, covering 450 miles, to win Big Dog's Backyard Ultra... again!
Food is finally on the agenda at the COP28 climate discussions – but mention of plant-based diets are still missing.
