Encourage Businesses to Join the Halfway Heroes Movement!

Factory farming is harming animals, driving the climate crisis and damaging human health – but there’s a solution we can all get behind: making plant-based food more accessible.

Restaurants, cafes and food outlets have a huge role to play. That’s why Halfway Heroes celebrates and encourages businesses to put more plant-based options on the menu – whether that’s one dish or half the menu. It’s a simple, positive step towards a more sustainable, compassionate food system.

Viva!, the UK’s leading vegan charity, is calling on food businesses to be part of the solution. But we need public support to show businesses this matters.

Sign this petition today to urge more restaurants, cafes and institutions to embrace Halfway Heroes and make plant-based food easier to find, for the good of animals, people and the planet.

Together, we can change the future of food.

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