Dairy propaganda plummets to a new low
If the ads were to be honest, they’d show cows used and abused as mere production units, list the many health issues dairy consumption has been linked to and state that going dairy-free is incredibly easy!
Instead, the campaign is centered around ‘The Department of Dairy Related Wholesome Affairs’ – a made-up institution complete with a crest clearly meant to parody the Royal Warrant – singing praise to a range of dairy products and seemingly recruiting for ‘jobs’, such as Director of Cheese and Head of Butter. The dairy industry can’t say much of substance in their ads because they can’t claim dairy products are healthy, essential or natural for people to consume so they resorted to pretend Government endorsements and recommendations. How original and brave!
About the author
Veronika Prošek Charvátová
Veronika Prošek Charvátová MSc is a biologist and Viva! Health researcher. Veronika has spent years uncovering the links between nutrition and good health and is an expert on plant-based diets.
