The Big 3 at Freshers’ Fairs

Chicken, Cheese and Chocolate? Yes, You Ve-can!

After an extremely successful August tour across six different cities, the Viva! team are back on the road with The Big 3 campaign once more. This time, it’s to show university students just how easy it is to swap chicken, cheese and chocolate for a cruelty-free alternative, without compromising on taste!

From zero-grazing to industrial US-style chicken sheds, factory farming is responsible for some of the worst cases of animal cruelty inflicting suffering on approximately one billion land animals in the UK every year. We’re on the edge of an antibiotic resistance crisis, an increase in zoonotic diseases and a climate catastrophe – and animal agriculture is the main driver for this.

As part of our End Factory Farming campaign, we‘ll have reached thousands of people giving away delicious alternatives to chicken, cheese and chocolate to show how delicious it can be to ‘Enjoy The Big 3 – Animal Free!’.

Our team will be exposing what really happens on dairy and broiler farms and explaining why we must end factory farming before it ends us and go vegan.

We’ll be on hand to talk about our amazing V7 meal plan and promote Viva!’s very own Vegan Recipe Club, whilst showcasing the very best vegan food swaps and celebrating compassionate choices! This summer street party is not one to be missed!

The Big 3 Freshers’ Tour

University of Reading – 22&23 September
University of Southampton – 1 October
University of Portsmouth – 5 October
University of Oxford – 6 & 7 October

Get Involved

Host your own stall

If you’re unable to attend one of Viva!’s events, why not host your own!

Our stall pack contains all the materials you need to run a successful event, including posters, leaflets and where to find delicious vegan recipes.

If you are a member of your local activism group, you might be eligible to receive a grant to help buy some tasty vegan treats for your stall! Email to find out how.

Complete the form below to order your stall pack today.


Facebook Event Cover

Advertising your event using Facebook is a fantastic way to spread the word. Download our handy event cover below.

The Big 3 Tour Facebook Event Cover

Useful Resources

V7 Meal Plan

V7 – Try Veganism for One Week

Switching from animal products to plant-based ingredients can have huge benefits for the planet, the animals and your health. That’s why we’ve launched V7 – our brand new ‘one week’ food challenge.

Try Now

Vegan lasagne

Vegan Recipe Club

Get inspired by hundreds of vegan recipe ideas with pictures, hints and tips for all different tastes and budgets

Vegan Recipes

Investigation: Broilers

Join Viva! as they expose three of Britain’s largest Red Tractor-assured poultry farms.

Find Out More

dairy cows

Scary Dairy

Masses of information on why and how you should go dairy-free! Includes tips on all the best dairy-free alternatives from ice cream, to cheese and chocolate!

Find Out More

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