Our insatiable demand for meat and dairy products is the number one driver of wildlife loss worldwide. Going vegan is the ONLY way we can STOP the sixth mass extinction and secure a liveable future for humanity.

Experience the heartbreaking story of the wild animals across the world who are clinging onto survival because of our insatiable demand for meat and milkshakes, in our latest environment campaign video.

In this emotive animation follow a bedtime story told by a father to his son, as he describes how one by one wild animals faced extinction.

But unlike previous mass extinctions, such as with the dinosaurs, it wasn’t an asteroid that threatened wildlife, but meat and dairy production.

Watch as forests are cut down and wild animals’ homes are destroyed to make space for grazing and farmed animals’ food.

The father explains that without their homes, wild animals die. And that without wildlife, humanity can’t survive. The video ends on a clear message:

We Are Eating the Earth.

Our appetite for meat, dairy, fish and eggs is the number one driver of wildlife extinction.

You can still change the narrative.

Go Vegan Now.

Go Vegan, Save Wildlife

If we don’t take action now, more vital habitats will be destroyed, and thousands of species could be lost forever.

What we eat can literally mean life or death for wildlife. Humanity’s survival is reliant on a healthy and biodiverse ecosystem. As Sir Robert Watson, Chair of the United Nations’ Intergovernmental Panel on Biodiversity and Ecosystem Services, said:

“The health of ecosystems on which we and all other species depend is deteriorating more rapidly than ever. We are eroding the very foundations of our economies, livelihoods, food security, health and quality of life worldwide.”

Experts agree that our dietary habits are at centre of this wildlife extinction. A report from Chatham House, a world-leading policy institute, stresses that global dietary patterns must switch to a plant-based diet in order to protect vital biodiversity. 

You can help stop the sixth mass extinction, simply by choosing vegan.

• Try our free 7-day vegan programme and start making a difference today
• Discover hundreds of vegan recipes on our online Vegan Recipe Club and app
• Help us spread this crucial message far and wide by sharing this animation on your social media platforms
• Read more on why and how to go vegan by visiting the pages below