YogHURTS tour

Matt Pritchard handing out yoghurts and having a conversation with the public

In the summer of 2023, we went on tour with our biggest anti-dairy campaign yet: Müller Killer. We visited a number of cities around the UK, educating the public about the reality of the dairy industry and the victims of these big businesses.

Between July 2021 and September 2022, investigators for Viva! Campaigns documented conditions at three of the largest zero grazing dairy farms in the UK, as well as one calf-rearing facility, supplying major players in the dairy industry – Müller and Arla.

Read more about what the investigators found here: Zero Grazing.

A winning combination of free food, eye-catching designs and friendly conversation accompanied the ugly truths about dairy. We revealed just how simple it is to end the cruelty while handing out free vegan yoghurts to show the public just how delicious dairy-free alternatives are.

Public opinion is already hugely against zero grazing, so we had a big impact.

Thank you to everyone who joined us on the YogHURTS tour and helped us speak to the public!

Watch our roundup video below!

Our YogHURTS tour

12 June – Bristol

17 June – Nottingham

18 June – Birmingham

30 June – Oxford

6 July – Cardiff

14 July – Leeds

15 July – Manchester

21 July – London

Find out more about Muller Killer

Find out more about our Zero Grazing investigation

Help us by door-dropping leaflets!

Help us reveal the reality of dairy to the masses!

Order your leaflets today!

Some of our amazing supporters organised their own events nationwide.

GUILDFORD

 WALSALL

 GLASGOW

DERBY

STOKE ON TRENT

BRIGHTON

BARNSLEY

PRESTON

SOUTH SHIELDS

MALVERN

LEEDS

WALSALL

FARNHAM 

CAMPBELTOWN

NEWTON LONGVILLE

READING

SOUTHAMPTON

WELLINGBOROUGH

BIRMINGHAM

BOURNEMOUTH

WORTHING

SOUTH NORMANTON

DAWLISH

KEIGHLEY

EASTBOURNE

DORCHESTER

ASHBOURNE

NOTTINGHAM

NORWICH

ISLE OF WIGHT

BRISTOL 

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