Viva! has been campaigning for pigs for over 30 years. We have released numerous groundbreaking investigations into factory farming across the country, each time uncovering the inherent cruelty involved and revealing the shocking reality of life for farmed animals.
Our work has featured in every national media outlet and our creative campaign actions, stunts and street outreach has brought the plight of pigs to the attention of the public. We also produced a multi-award-winning documentary about Hogwood pig farm and secured a Netflix deal to reveal the horror to millions.
With every exposé our message remains the same, that the best way to protect pigs is to take them off your plate and go vegan.
“I’ve investigated many factory farms but this time, my son came with me; it was his first ever investigation. I watched him take in the sights, the sounds, the suffering. To see factory farming through the eyes of a 23-year-old, who cares for animals, was devastating. His shock, his grief, his anger mirrored what so many people feel when they realise what is done to animals every single day.”
– Juliet Gellatley, Viva! founder and director
Scandalous scenes of animal abuse exposed by Viva! at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Calvesley Farm ordered to cease operations and is demolished following the release of Viva!’s disturbing footage.
In 2022, the owners of Flat House Farm pleaded guilty to one count of breaching the Animal Welfare Act 2006 (Section 9 – duty of person responsible for animal to ensure welfare) and were ordered to pay a £4,500 fine by District Judge Nick Watson.
During the court proceedings it was revealed that Flat House Farm is no longer farming pigs as a result of Viva!’s investigation.
Against all odds, investigators for Viva! Campaigns returned to Hogwood pig farm to expose shocking conditions for a third year running. In response to the footage Viva! exclusively released, Red Tractor removed Hogwood’s certification and Tesco dropped them with immediate effect.
In the UK, 90 per cent of the 10 million pigs slaughtered each year are horrifically gassed with high concentration CO2.
Animals killed for food share many characteristics with our pets but while we cherish and mourn our pets we needlessly kill over a billion farmed animals each year.
Want to get involved?
We are looking for volunteers to run their own outreach events in their local areas.
In 2016, Viva! and Dean Farm Animal Sanctuary rescued a sow and her six piglets from a pig farm going out of business. We were delighted to offer them a life together free from harm and use their story to help educate people about the horrors of factory farming.
Soon after, we brought Hope to millions as she starred in the UK’s first vegan cinema ad! Cinema-goers up and down the country were shown images of factory farming and encouraged to set all animals free by trying vegan.
Go undercover with Juliet using our pioneering 3D/360° virtual reality video. Download the Viva! app direct through Meta or use your mouse to explore the video below.
Viva! exposed the battery piglets on a British farm certified by the Red Tractor scheme that supplies Morrisons supermarket.
Did you know that at least 80 per cent of piglets are mutilated every year in Britain? How do we know? The pig industry admits it!
At Lambrook Pig Farm (Crockway Farms), located in Somerset, ‘fattening’ pigs destined for the dinner table were shown to be living in shockingly squalid conditions. The disturbing footage revealed both dead and living pigs lying in their own excreta with the only mental simulation for these intelligent animals being chains hanging from the ceiling. The farm has since closed!
Pigs are highly intelligent, social and emotional animals. Pig meat is also the most widely eaten meat in the world. So, how much do you know about the world’s smartest bacon butty?
We are led to believe that Britain has the highest animal welfare standards in the world, where animals live happy lives free from suffering. Well, here is the truth about the farming of female pigs in the UK.
Did you know that pigs are one of the most intelligent, sensitive and social species on the planet? Just like us, they feel empathy for one another and form very strong bonds with their babies.
Find out more about pigs including fun facts, their natural habitat and how they are farmed »
