Help Viva! Expose the Shocking Truth About Dairy
We did it! We’ve hit our £40,000 target!
Thanks to your incredible support, we’ve reached our £40,000 goal for the UK’s first anti-dairy cinema advert. This campaign will expose the harsh realities of the dairy industry and inspire compassionate choices. Your contributions will help us secure prime cinema slots across the UK, ensuring this powerful message reaches as many people as possible.
Thank you for standing with us and making this groundbreaking campaign a reality.
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You can continue to support Viva! by donating or joining us here.
Our anti-dairy cinema advert ‘Dairy is Scary’ is in cinemas from 25 March, for about 8 weeks – until we reach ONE MILLION cinemagoers!
It’s thanks to YOU, our incredible community for making this happen! We reached our crowdfunder total in record time earlier this month, and we are immensely grateful for your support.
The advert will be shown in 300 cinemas (all across the UK)! It will be shown before action, sci-fi and horror films including Mickey 17, Marching Powder, Sinners, Final Destination and many more!
If you see the ad in cinemas, please take a photo or video and share with me and Viva!.
Here’s the full list of films:
- Mickey 17
- Marching Powder
- Novocaine
- Black Bag
- Sister Midnight
- The Alto Knights
- The Woman in the Yard
- La Cocina
- Four Mothers
- The Amateur
- Drop
- Sinners
- Until Dawn
- The Accountant 2
- Parthenope
- A Big Bold Beautiful Journey
- Final Desination: Bloodlines
Thank you again to everyone who helped to fund our cinema advert – because of you, we will be reaching over one MILLION cinemagoers!
A Story That Will Stay with Audiences Forever
The 62-second advert is part of Viva!’s groundbreaking Dairy is Scary campaign. It begins in a baby’s nursery, where a mother lovingly says goodnight to her child. The scene radiates warmth, safety and loving care.
But this tender moment takes a chilling turn. Suddenly, the baby disappears, replaced by a shadowy figure clutching a milk bottle. In a haunting voice, the figure declares:
“You can’t keep your baby because we want your milk.”
The scene shifts to the heartbreaking reality of dairy farming. Audiences are shown a bewildered, helpless male calf – separated from his mother, alone and confused. Born into a system that deems him worthless because he cannot produce milk, his future is grim: slaughter as a by-product of milk production.
The screen fades to black, leaving viewers to wrestle with an urgent and haunting question:
“What happens to him next?”
This is no ordinary advert. It’s a visceral wake-up call that cuts through the noise and challenges people to rethink the dairy industry and its devastating impact on animals, the environment and human health.
Why this Campaign is so Important
Behind every glass of milk lies a story of immense suffering:
Mothers and babies torn apart: In the dairy industry, calves are taken from their mothers just hours after birth, causing intense distress for both
Lives discarded: Male calves, unable to produce milk, are considered waste. Their short lives often end with some being shot
A hidden truth: The dairy industry depends on people not knowing the full story!
The cruelty is systemic and the suffering is immense. Yet, the dairy industry is shrouded in misinformation, with marketing campaigns selling an idyllic image of happy cows on lush green fields. The truth is far more harrowing – and this advert lays it bare.
Viva!’s founder, Juliet Gellatley, says:
“The dairy industry hides its cruelty in plain sight. With this campaign, we’re shining a light on the truth that’s impossible to ignore. Together, we can inspire millions of people to choose compassion and rethink their relationship with dairy.”
Why Cinema?
Cinema is a uniquely powerful medium. Unlike social media, where content can be scrolled past or muted, cinema captivates audiences in a distraction-free, immersive environment. This means the message hits harder and lingers longer.
Studies show that 87 per cent of cinemagoers recall ads weeks after watching them. By placing this advert in cinemas across the UK, Viva! ensures that the shocking truth about dairy cannot be ignored.
How You Can Help
We MUST raise £40,000 to fund this vital campaign. Every pound will go directly towards securing prime cinema slots across the UK, ensuring this powerful message reaches as many people as possible. And thanks to a high donor matching every donation, your gift will go twice as far.
Here’s how you can support this critical campaign:
Donate Today: Every contribution, big or small, helps us place this advert in cinemas and reach audiences who need to see it most
Spread the Word: Share this campaign with your friends and family and on social media networks. The more people we reach, the greater the impact
Join the Movement: Visit viva.org.uk/scarydairy to learn more about the campaign and find resources to help you or others go vegan
The Power of Your Support
This isn’t just about an advert; it’s about saving lives and creating a kinder, more compassionate world. With your help, we can:
- challenge misconceptions about dairy and expose the hidden cruelty behind the industry
- inspire people to make more compassionate choices at a time when plant-based alternatives are more accessible than ever
- spark a nationwide conversation about the ethical and environmental impact of dairy consumption
The dairy industry thrives on silence. But together, we can raise our voices louder than ever and ensure the truth is heard.
Please Act Today!
This is your opportunity to create real change. By donating, you’ll help us expose the truth about dairy to over one million cinemagoers across the UK.
Your contribution will challenge perceptions, inspire action and save lives. Together, we can build a kinder future where cruelty is no longer a part of our diets. Please, no matter how big or small, donate today for the sake of the animals.
Support Viva!’s Dairy is Scary campaign now at viva.org.uk/cinema-ad
Let’s be the voice the dairy industry can’t ignore.
Thank you to everyone who donated! The names of our supporters will be updated here each day.
| Name | Amount | Message |
| Malin Brannegård | 10 | |
| Richard Fogarty | 25 | |
| Louisa Adams | 15 | Help spread awareness about the brutal dairy industry! |
| Antonia Omirou | 10 | |
| Jody Wilkins | 5 | I really hope this comes to fruition. Such a cruel industry!! Go vegan! |
| Isabella Baileu | 5 | |
| Csontos Gábor | 50 | |
| Emma Wakeham | 5 | |
| Zoe Rawlings | 10 | |
| Jana Reinhardt | 25 | |
| Verity Newton | 10 | |
| Suzanne Prince | 25 | Fantastic ad, I hope it gets into the cinemas |
| Maggie Richards | 12 | Looking forward to ending animal agriculture together! |
| Willow Boyle | 25 | |
| Victoria Featherstone Pearce | 25 | |
| James Shipway | 25 | The evidence is clear – nobody needs to be consuming dairy and the price animal pay so they can is unacceptable. I donated today to help Viva! get this message out to people who need to hear it so that they might question and change their choices. |
| Sue House | 25 | Such a powerful message. Hope it get to cinema |
| Nadine Goodfellow | 50 | |
| Graham Hilling | 20 | |
| Virginia Bell | 20 | |
| Peter Morrow | 5 | |
| SUSAN BAILEY | 100 | Please, please donate as much as you can – people know about slaughterhouses but there are many people who think that dairy farming is a pleasant time for the cows!! |
| Lucille Conroy | 50 | |
| Rachael Cann | 10 | |
| Lesley Taylor | 25 | Such an incredibly important thing to be doing. People’s comfortable ignorance needs to be dispelled. Thank you from the bottom of my heart Viva! |
| Julia Stobie | 25 | |
| Anne-Marie Wadsworth | 10 | |
| Yasmin Taylor | 15 | Please donate as we are surrounded by lies peddled by the dairy industry . People need to wake up to the fact that dairy is as bad if not worse than the meat industry. |
| Anita Ghafoor | 20 | |
| Jenny Skelton | 5 | |
| Gary Beeston | 10 | |
| Caroline Kitching | 25 | This is a brilliant ad – short, hard-hitting without laboriously and off-puttingly spelling out the conclusion. No one will have time to switch off and avoid the truth |
| Ruth Jenkins | 25 | Wonderful work! Here’s to spreading the message |
| Jacob Sanders | 100 | Thank you VIVA for getting the reasons for not using animal breast milk into the public eye – at last! |
| Pauline Moylan | 25 | |
| Paul Soane | 25 | Hidden horror. Must be exposed |
| Sarah Gard | 5 | |
| Tracey Neale | 25 | Humans have made animals slaves … they imprison dairy cows, guilty of nothing, to a life of horror and misery… they are innocent sentient beings |
| Lisa Mundy | 10 | |
| Richard Ross | 25 | A good initiative. |
| David Grimsell | 25 | So much cruelty and disregard for the lives of the cows and calves that occurs behind the scenes. The dairy industry is a relentlessly dishonest one. |
| Ewa Basinska | 25 | For the Animals! Let’s reveal the cruelty behind milk and cheese |
| Jess Grundy | 25 | |
| Elaine Willingham | 25 | |
| Ronnie Lee | 20 | Please donate. This ad could result in a large number of people becoming vegan. |
| Jasper Thwaite | 25 | |
| Denise Ferrari | 25 | Please, this is important. Everyone should know and you can help. |
| Louise Anna Lake | 10 | Thank you Viva! for such a thought provoking advert, let’s see more of this and less of the lies told by the dairy industry. |
| Nigel O’Donnell | 10 | VFTA |
| Ali grigson | 25 | This is important work – thank you Viva |
| Nicola Glen | 10 | I have trailed 14 day old male dairy calves, who were ripped from their mothers, over hundreds of miles, over many days across Europe, and beyond. Only to be treated like crap along the way, kicked and beaten and starved. Then incarcerated in barren cages for months before being killed for their flesh. Humans need to wake up to the abhorrent and violent dairy industry. Nothing good comes from dairy! |
| Carol Rowe | 25 | Most people are blissfully ignorant of the cruelty behind the bottle of milk they purchase, hopefully this will raise awareness and change their attitudes and habits |
| Rebecca Lewis | 50 | Thank you for your tireless work. It’s time for this insanity to end. |
| Pauline Fitzpatrick | 25 | ALL mother should be treated with care and respect!!! |
| Dawn Homer | 10 | |
| Ch St | 5 | Everybody needs to know how cruel the dairy industry is |
| Gail Barber | 10 | This is a great way to reach the general public, let’s make this happen! |
| Clive Manners | 100 | |
| Mick Bushnell | 10 | |
| Matthew Jenkins | 5.5 | |
| Lorraine Jenkins | 10 | Keep up the great work Viva. |
| Ralf Ickas | 20 | |
| Claudia Pasolini | 5 | Thanks for spreading awareness on this |
| Kat Savini | 5 | |
| Susan Jones | 25 | The dairy industry is so vile and so cruel yet most people are completely ignorant of this. Please help get this advert seen. |
| John Fairbrother | 10 | |
| Shaileen McGovern | 10 | |
| Sara Lee | 5 | |
| Christine Hoxworth | 25 | |
| Lynn Wiltshire | 5 | Please help end this ungodly industry |
| Jenny McQueen | 10 | |
| JOANNE TAYLOR | 10 | |
| Jer Bell | 10 | |
| Vivien Vincent | 10 | Brilliant! So pleased to see this – at last! This advert is long overdue. It should be advertised on cream, cheese and butter!! The dairy industry is committing murder for profit. Thank you for exposing this crime, Vivien |
| russell tighe | 5 | |
| PAUL MAXWELL | 50 | Fantastic campaign! Would donate more if I could! |
| Simon Fearn | 100 | Brilliant ad – keep up the great work |
| Susan Flanders | 5 | Please donate as much as you can (it’ll be matched) so that this ad can be shown in cinemas far and wide to reach huge numbers of people. It’s important that the appalling, cruelty of the dairy industry is exposed. Most people don’t even know that female cows are constantly impregnated, nor that male calves are disposed of like pieces of rubbish – yet these are living, sentient creatures who feel loss and pain. Thank you. |
| Kim Power | 25 | |
| Melanie Ford | 100 | This feels special, like it will really make a difference. I’m excited to be part of it in some small way. Well done Viva! |
| Rachel Palmer | 10 | People need to see the truth! |
| Dee Overfield | 5 | |
| Andrew Gilson | 50 | |
| rosanna lenzini | 5 | |
| Caroline Sheward | 50 | Please please let this work x |
| Katia Massey | 5 | |
| Clare Burdell | 25 | |
| Si√¢n OConnor | 10 | |
| Markus Jenssen | 10 | |
| Erik Berglund | 25 | I hope this ad gets people to think about what dairy production actually entails. |
| Paul Crouch | 10 | |
| Will Berman | 5 | |
| Gordon Magilton | 5 | |
| Lisa Atkins | 5 | I can’t afford much but if my little bit helps, I’m happy to give it. I’m proud to be vegan. |
| Laura Appleton | 5 | Very impactful! |
| Clare Andrews | 10 | |
| Karen Grainger | 5 | What an amazing opportunity, let’s put our money where our mouths are |
| Katarzyna Glebecka-De Marco | 5 | |
| Karen Howarth | 10 | Dairy kills. A dairy cows’s life is worse than a beef cows, because they live longer & have a lifetime of human interferences with their reproduction & lactation, cruelly impregnated repeatedly & their off spring taken away. Please let’s spread the message until this is common knowledge & people turn away from unnecessary dairy products. |
| Femy Amin | 25 | |
| James Pearce | 20 | Thanks for your advocacy Viva! |
| Catherine Heckford-Dickinson | 25 | Interspecies breastfeeding is bordering on beastiality! Neither you nor your baby are designed to drink cows milk. Please help Viva end this barbarity and create a Vegan world! |
| Pablo Castellote | 10 | Dairy is the most cruel activity. We should all fight against it |
| Esther Joosten | 25 | Go vegan! |
| Danielle Stark | 10 | |
| Karron White | 25 | The public need to be told the truth about the barbaric dairy industry. When adverts appear on TV from farmers claiming to “look after our girls!’ The truth is their ‘girls’ and their calves are used and abused year in year out, treated as commodities and not with the kindness and respect they deserve as sentient beings. |
| Helen Plant | 20 | Please help, the dairy industry is inhumane . |
| Dhavalkumar Patel | 10 | |
| Radka Čadková | 25 | |
| sarah warren | 25 | for the cows |
| Christine Wagner | 5 | This kind of action will enable a shift in what is consumeren normal |
| Chloe Christian | 5 | |
| Catherine Kirk Jardine | 20 | For the Mothers and their babies. |
| helen maitland | 25 | |
| H Stewart | 10 | Bring it! |
| Laura Yates | 10 | This is a great and much needed advert. Dairy is pure evil and needs exposing for what is it and does. Thank you x |
| Margot Demeulemeeste | 25 | |
| Trevor Burton | 50 | Donate! This is a chance to spread the word. |
| Emma Riyait | 10 | |
| Anne Heiners | 10 | |
| Alison Williams | 10 | The dairy industry is a disgusting cruel industry. By donating we help viva reach so many people that may open their hearts to the cruelty so many are unaware of . |
| Farah Hayat | 25 | |
| Magda Nieniewska | 10 | |
| Stephen Paul | 10 | Amazing advert. Let’s get this in the cinema. |
| Jake Aston | 5 | Most people are still unaware of how cruel the dairy industry is and so they need to see it. |
| Claudia Angeli | 10 | Thank you for the job you do. |
| Gaspare Scibilia | 5 | Please help the mamas and their babies. |
| Ellie Summerby | 10 | If I could afford to donate more I would (I’m in my overdraft lol). I love you guys and everything you stand for. |
| Melanie Smith | 5 | We can make choices, reflect upon and challenge our behaviours and seek to make the world around us a better place by working and pulling together. Every little amount helps and goes towards education, the most powerful tool for planting seeds. It’s unlikely this world will ever be without suffering, but should we not try to get as close to that aspiration as possible? Please help. |
| Julia Rawlings | 10 | |
| Gary Reynolds | 25 | Good luck! It’s extraordinary how many adults have no idea how their milk ends up in their fridge. Hope you help smash the vile dairy industry. |
| Karen Pennington | 10 | |
| Sarah Gray | 20 | |
| Lara Warwick | 5 | |
| Richard Lee | 50 | |
| Emily Cooper | 10 | ‘Dairy is scary’ |
| Paul Raithby | 10 | |
| Paul Raithby | 10 | |
| Jane Coomby | 10 | |
| Jackie Prescott | 100 | Thank you for your kind, caring, decency in striving to stop intensive farming, which is so cruel it leaves us and the animals traumatised!!!! |
| Julie Sinacori | 10 | |
| Lorraine Stokes | 25 | Thank you for your tireless work to help animals. Good luck with this amazing advert. |
| Ashleigh Phoenix | 10 | I live next to a field where cows give birth I’ve seen the bond between a mother and her young calf. I’m close enough to hear the suckling and the cries. Let them at least enjoy their babies. Please. For pities sake. |
| Susannah Lewis | 50 | Please keep making these adverts and show them everywhere. Totally completely against meat and dairy industry. Evil to animals must be stopped. |
| Caroline Hopkins | 25 | The cruelty has got to stop. Ditch dairy and the benefits are worth it! |
| Vasoulla Savvidou | 25 | I’ve donated because I love animals and want to see an end to industrial dairy farming cruelty. |
| Steven Yorke | 25 | Amazing ad, well done! |
| Daniel Harding | 10 | |
| Kevin Bridges | 10 | Please choose kindness and compassion to help keep mothers with their calves. |
| peter lowther | 25 | I’ve always believed the dairy industry is the cruelest of them all – If only people knew ! This advert should help ! |
| Kate Dalziel | 10 | I wish I could give more but I hope this helps to reach your target. Viva! is a wonderful organisation x |
| William Trevor Piercy | 10 | We need to get this message out there! |
| Craig Baxter | 10 | Keep it up |
| Pauline HENNESSEY | 25 | Please donate what you can, we can no longer carry on with all this horror, especially when there are so many alternatives out there! |
| Katie Freebody | 25 | Exposing the hidden cruelty of the Dairy Industry is so important. |
| Peter Bagshaw | 25 | |
| Karolin Källkvist | 25 | |
| Jenifer De la Cruz | 15 | This is important; change for the better is the best legacy for future generations and the best way of taking care of others living on earth |
| Scott Harding | 10 | For the animals always ALF |
| Linda Blackwell-Luff | 25 | This is hard hitting. We need it to be seen! |
| Tim Styles | 10 | Very affective ad, let’s hope it hits the mark. |
| MARIE BEATRICE ROSE PUGH | 10 | However small please, please donate…we might stop babies being snatched from their mothers one day!!! |
| susan titchmarsh | 10 | People are living in ignorance of the utter cruelty of the dairy trade, especially human mothers. THEY more than anyone should be totally against it having had children they could not bear to be stolen from them! |
| Shara Durnell | 10 | |
| Joy Pamo | 10 | |
| Myra James | 20 | Viva really needs our help for this important campaign to tell the truth about dairy. |
| Linda Irvine | 25 | |
| KATE HOUGHTON | 25 | Donated with love to help end the suffering of all Cows and Calves in the disgusting dairy industry. Thank you VIVA for everything you do. |
| Steve Calder | 5 | Help to change minds and stop animal cruelty. |
| Jagdish Kahlon | 10 | The truth needs to be known! |
| Jamie Sheridan | 10 | |
| Emma Kopra | 100 | |
| Lynne Bullock | 25 | |
| David Baxter | 10 | |
| veni kodali | 100 | |
| Alice Baird | 50 | |
| Jason Brogan | 5 | |
| Steve Bradbury | 100 | The dairy industry is even worse than meat, cruelty in every drop, we have to bring it to an end. |
| Heather Pansegrouw | 25 | |
| Dawn Silver | 10 | |
| Christine Sparvell | 50 | Another great campaign from Viva. Please donate! |
| Krista Berndsen | 5 | Hope our country will follow… Well done England! |
| Linda Calder | 10 | |
| Joanne Taylor | 5 | |
| Melissa Baker | 25 | This is so important. Please support Viva! |
| Susan Eckholdt | 5 | |
| Thomas Bekker | 25 | |
| Laura Kent | 5 | Incredible campaign and advert. The more non-vegans who see it, the better! |
| Margaret Howard | 12 | Please have compassion and help to stop this misery . |
| Margret Palmer | 10 | Please donate, this needs to be out there – for the animals |
| HAMISH ALLAN | 8 | |
| Kate Russell | 10 | Fantastic advert and perfect for the big screen. |
| Patricia Wall | 20 | Please donate so that others may know the truth of the cruelty inflicted on these beautiful creatures. We are one, separation is an illusion, |
| Robbie Bankel | 25 | |
| Melanie Scullion | 25 | End this terrible suffering and the dairy factory farming industry |
| Maxine Wilkinson | 5 | Tgis is so important . Wishing you every success achieving your goal . Vegan love. |
| CHRISTINA ELLIOTT | 10 | |
| Linda Faulkner | 10 | |
| Julie Henson | 5 | I hope hundreds and hundreds of others donate a bit too. Good luck |
| Christoph Ungricht | 5 | |
| Louis Eustace | 25 | Stop this cruelty. |
| Richard Rogers | 5 | Thankyou all |
| Diana Gardiner | 10 | |
| Jan Merryweather | 25 | |
| Chris Sampson | 25 | |
| Anita Gann | 25 | Well done Animal Aid educating people about the cruel truth. |
| LA O’BRIEN | 10 | Even if you can donate a small amount, you will be helping the innocent victims of the dairy industry. Please help be their voice . Thank you ! |
| Kate Beavis | 25 | |
| Valerie Green | 25 | |
| Chris Walker | 50 | Look into their eyes It’s your choice alone, will you be a free thinker and go with love kindness and compassion or choose fear pain and stress by not thinking at all. |
| Sadie Younger | 10 | Such an important message to get across to the general public as many do not know that this is how the dairy industry works! |
| Susan Garnett | 20 | So glad I changed to plant based milk many year’s ago and have not touched meat in 42 years. |
| Lydia Harratt | 25 | |
| Prisca Nicoletti | 5 | People need to learn about the reality behind the fairy tale they still believe in. |
| Matthew Stephens | 30 | Good luck |
| Joy Taylor | 25 | |
| Julie Jones | 5 | It is only by educating people of the truth, of the horrors of dairy, that we can ever hope to stop such cruelty. If people could see the suffering, many would stop being the cause. |
| Melanie Rowe | 5 | So many dairy free milks / cheeses now to choose from. We can all make better choices. |
| Caitlin Scrowther | 10 | Thank you for all your hard work. |
| Ritesh Patel | 30 | |
| Karina Leahy | 10 | Thanks for doing this incredibly important work. |
| sandrea mosses | 25 | Good luck this is an extremely good cause |
| Pauline Mendoza | 10 | |
| Kate Russell | 10 | A fantastic ad that is just right for the cinema. |
| Jonathan Mallie | 10 | Long live soya beans! |
| Anya Collins | 10 | Go vegan |
| Flemming Arnott | 10 | Everyone needs to this ad! |
| Annelie Runge | 25 | |
| Lorraine Keigan | 7.5 | This needs to be seen, it is a lifestyle changing message |
| Marianne Garside | 10 | |
| Adam Jilek | 25 | Let’s show ‘normal’ people what amount of brutality their ‘normal’ sponsors. |
| Anne Willson anne.willson@rocketmail.com | 100 | For years and years we have been waiting for such an opportunity! For decades and decades babies, mothers and fathers too have been subjected to abject practices because a so-called dominant species have enslaved those poor creatures. Help make this the century when the truth prevails! |
| Clare Dyas | 25 | |
| philip andrews | 10 | The disgusting truth of the dairy ‘industry’ needs to be spread far & wide! |
| Sarah Wright | 25 | Advertisements like this will help normalise plant-based alternatives and save lives. |
| Debbie Tyler | 10 | Please help save the babies and the mums x |
| Dawn Bradford | 10 | |
| Penelope Sharples | 10 | |
| Kathy Perry | 25 | Everyone needs to think seriously about milk |
| Sandra Low | 50 | |
| Andrew Harris | 5 | Let’s get this sorted |
| Ian Alderton | 10 | People need to be aware of the horrific lives dairy cows have to endure. |
| Sherry Robinson | 10 | Please donate. Every little helps! |
| Helen Davis | 25 | |
| clare Allen | 500 | Farmed animal cruelty is the hidden underbelly of animal cruelty – thank you Viva for exposing this to wider audiences |
| Suzanne Llewellyn | 20 | |
| Maxine Rayfield | 50 | Please donate! Help Vivas campaign revealing the barbaric dairy industry of the UK & world wide. The truths out. Also go VEGAN! |
| Elizabeth Augustine | 20 | This could change how others look at dairy- please donate! |
| Dominique Abbott | 10 | This will impact so many people! And hopefully encourage them to re think their choices! How could you not after watching this! You inspire me so much VIVA I am forever grateful for what you do to help to animals xxxx |
| Steve Jones | 10 | |
| Catherine Ashman | 10 | |
| Iain Calder | 10 | Please add however much is affordable to you, it’s such an important issue. |
| Richard Griffiths | 10 | use alternatives to dairy.Please |
| Sue Cannon-Brock | 10 | Read Vivas literature on dairy and you can’t help but want to spread information about the cruelty of dairy. |
| Matthew Mather | 10 | |
| Hayley Down | 10 | |
| Rachel Martin | 50 | Thanks for being a voice for those who can’t speak. |
| Layla Rumsey | 25 | |
| Jill Williams | 25 | |
| Ann McIntyre | 25 | Break the out of sight out of mind to their suffering |
| Marisa Campbell | 10 | Respect animals |
| Linda Plummer | 10 | Time for the truth to come out |
| Catherine Jennings | 10 | I think if more people see the truth of the horror behind cows milk they would consider plant based alternatives |
| Terence Boole | 5 | |
| Gillian Ramsey | 10 | |
| Dave Wetton | 25 | |
| Renuka Suriyaarachchi | 20 | This is really important |
| Ryan Merchant | 10 | Compassion over cruelty. One small change for you is an entire existence free from suffering for another being. |
| Esther Muller | 25 | Let’s get that message out there! |
| Ali Hill | 45 | |
| Nicholas Fisher | 25 | |
| Al Dickinson | 10 | |
| Irene Dudley | 10 | Please donate to help these poor animals. |
| Georgina Elizabeth Pike | 25 | |
| Martin Fraser | 10 | |
| Catherine Brown | 20 | It’s the truth |
| Michael Smith | 25 | |
| Lucinda Lyn-Jones | 15 | |
| Jacob Sanders | 1000 | This is an exciting chance to turbo charge the movement for change. |
| Pam & Andrew Flanagan | 40 | Well Done with this campaign – too many people are oblivious to the suffering overlooked by the dairy industry. |
| Michael Bray | 5 | |
| Michael John Brook | 20 | |
| JULIA WILSON | 14 | I hope the many viewers will learn how to cook and prepare healthy, nutrient rich food to substitute the diets that not only cause much suffering to animal but also the planet |
| Carla Beard | 10 | |
| Lynne Bullock | 25 | |
| Richard Hutchins | 10 | Keep up the good work! |
| Louise Gooch | 20 | Zero tolerance of cruelty, abuse and exploitation – let’s build a world that’s kinder to all. |
| Anne Bryant | 25 | We need to have all the information about how we treat all animals, especially in the food industry. |
| Margaret Savage | 25 | The future is vegan |
| Liz Smith | 25 | |
| Lorna Reid | 26 | Hope you reach your target, good luck Viva! |
| Philip Arrowsmith | 25 | |
| Millie Hymans | 5 | |
| Sheryl Kennedy | 20 | Ignorance is not bliss nor a reason to carry on regardless. We can all make changes however small to make the world a better place for all the species sharing this planet with us. Factory farming is cruel, unnecessary and purely based on mankind’s greed so let’s put an end to it ASAP |
| Jacqueline Beckerley-Martin | 12 | |
| Rebecca Loveday | 25 | |
| Geraldine Sebastian | 10 | Everyone needs to see the truth about dairy! |
| Jill Saunders | 25 | |
| Jules Boswell | 5 | I give this small donation with all my love and hope for a kinder world. |
| Janine Mason | 10 | Put yourself in their shoes |
| Helen Murray | 20 | It’s about time wilfull blindness as to what dairy means in terms of animal exploitation was exposed. |
| Colin Sylvester | 10 | |
| Dale Johnson | 30 | |
| Georgina Elizabeth Pike | 20 | They can’t speak or help themselves |
| Claire Hamer | 5 | |
| Stephen Murphy | 5 | |
| Jess Campbell | 10 | |
| Michael Pattinson | 10 | This is a cause I feel passionate about, This vile business needs to be exposed for what it is. Its evil |
| Emmanuelle ARNOLD | 50 | |
| Antonia Omirou | 10 | |
| Linda Savage | 10 | Fabulous Viva! Always saving/helping animals. |
| Jean Morris | 10 | Tearing babies away from their mothers is beyond cruel. And using cows for their milk is totally unacceptable. |
| Kia Kirsch | 5 | |
| Dimitris Frydas | 25 | |
| Lindsay Southcombe | 10 | Anything that stops this abject cruelty is worth itt |
| Caroline Moore | 10 | A giant leap forward in making people aware! Thank you. |
| Marian Simister | 15 | Please help stop this unbelievable cruelty |
| Amanda Lovell | 10 | Your donation will help save animals lives! |
| Christabelle Hooper | 50 | This has to be known by everyone. We cannot allow such cruelty. |
| Jamie Carmichael | 100 | |
| Maren Lipplaa | 15 | |
| Stephanie Sadler | 10 | |
| Dervilla Smith | 10 | Thank you Viva for all you do for our friends, the beautiful animals, birds and sealife.40 years animal free and 25 dairy free and the best decision of my life. |
| Zita Moroney | 10 | |
| Jacqueline Charters | 15 | The dairy industry is as bad, if not worse than factory farming. Mums ard worked, impregnated and milked to death. They have their babies grabbed from them at birth. Girl calves may be kept for future milking cows, baby boys will be killed or kept for veal or ‘cheap meat’ |
| Ashton Dyson | 6 | |
| Donna Lewis | 10 | |
| Robert Gough | 25 | |
| Michael Royall | 30 | |
| Tamsyn Berry | 25 | |
| Sarah Harniman | 10 | |
| Claire Baker | 25 | The ad is really shocking isn’t it? So is the reality of dairy farming. |
| Hazel churney | 50 | Please help publicize this horrendous cruel dairy trade and tell everyone you know about this film. Thanks’ so much |
| Julie Sykes | 25 | Please help to end this cruelty |
| GF Newman | 25 | Eating any kind of animal is despicably cruel, but dairy, which so many people think of as beneficial and harmless, ranks at the top of cruelty. The dairy cow suffers years of agony and is the murdered in the same cruel fashion as all those ‘other nations.’ |
| Nicola Hart | 80 | This message HAS to reach the masses and hopefully get people thinking it is not acceptable to indulge in dairy and the barbaric animal cruelty that accompanies it. |
| Alison Knight | 10 | Thank you for all the work you do trying to save animals from torture. |
| Tracey Hart | 20 | |
| Lilian Dell | 100 | Team VIVA! Thank you. The dairy cow, not only has she to continually endure the kidnap and slaughter of her babies, she then has to go through the murder of herself. One day an open van carrying a baby calf passed by my cottage and behind was a cow running and mooing after it. I never consumed animal minm ` lk again. |
| Nicholas Deere | 5 | I hope it has an impact. It deserves to. |
| Julie Scollick | 10 | |
| Tanya Barnes | 15 | Great thought provoking advert, hope it makes people think. Well done Viva x |
| David Gruby | 10 | |
| Martin Patterson | 5 | Please help! |
| Fred Muskett | 5 | We need these adverts to get the message across on how we treat animals. |
| Helen Joyce | 20 | |
| Galis Galisteo Mendoza | 5 | It is a really great ad!!! |
| Ann Johnstone | 25 | If people knew the truth, most would not buy milk. |
| Iain Mcintosh | 10 | |
| Rachel Cartwright | 10 | Thank you Viva for fighting for the voiceless |
| Jane Cardew | 5 | |
| Jill Salduk | 5 | |
| John Williams | 25 | I looked into the eyes if the sheep in the field overlooking the sea and promised I would help their future lambs |
| Alison Storer | 10 | Keep up the good work |
| Isabel Carpenter | 10 | |
| Hannah Crookes | 50 | We need to spread the word. Really glad to support |
| Megan Arnold | 25 | I hope this hits hard to all parents out there. Do anything for your children? How about do something amazing for other’s children and give up dairy. |
| Brenda Hayman | 25 | |
| Louise Carter | 10 | Good luck. It’s brilliant |
| Ruth-Andrea Cahill | 5 | |
| Deborah Parfitt | 20 | |
| Deborah Wells | 15 | |
| Karen Hamilton | 10 | Let’s hope people listen |
| Carol Price | 10 | If you’re at all concerned about animal cruelty don’t stay silent Donate |
| Marie Gould | 25 | Good luck! |
| Yvonne Senior | 5 | |
| Michelle Hatch | 25 | Dairy is so horrific and cruel I hope this helps good kind people wake up . |
| Jane Coomby | 10 | |
| Helen Chambers | 10 | Please help to get this message out there! |
| Ekatarina de Rodzianko | 100 | |
| Georgina Eldridge | 15 | |
| Denise Long | 20 | We must make the public more widely aware of the cruelty involved in the dairy industry |
| Kay Lockie | 25 | People need to see the cruel reality, thank you. |
| Helen Bakaszynsky | 50 | |
| Oskar Petty | 25 | |
| Colin McNally | 25 | End the cruelty of Big fHarmer. Go Vegan. |
| Bex Cross | 5 | |
| Malin Johansen | 25 | |
| Michael Ashbridge | 50 | |
| Rebecca Cattell | 10 | |
| Samantha Pottinger | 10 | |
| Poppy Farmer | 10 | Help save every mother and baby from this torture! |
| Helen Moore | 20 | So happy people like you are helping others become aware of this unnecessary, horrendous, treatment towards animals. |
| Donna Davy | 25 | |
| Carol Williams | 10 | please please donate, this advert needs to get out there |
| Jackie Burrows | 10 | |
| Myra Champeney | 25 | |
| Terence Boole | 5 | |
| Kira Downer | 25 | |
| Jill Hurst | 5 | Please Please give to turn people’s minds towards the plight of Dairy Cows and their Babies. Vegan for the Animals |
| Febra Tuckett | 10 | Please help spread the word about the horrors of the dairy industry. |
| Karen Bevan | 10 | People need to see what is happening |
| Nicholas Bayley | 10 | |
| Rachael Cann | 10 | |
| Rachelle Aaronson | 5 | The first time an anti-dairy campaign is shown on UK cinemas;Viva have come up with an extremely poignant visual message;Id like to encourage everyone who cares about the wrongdoing of dairy farming to please donate what you can. |
| Zade Luker | 10 | This is so important to get the word out about dairy |
| Lesley Sorridimi | 10 | |
| Pat Smith | 5 | |
| Natalia Garstecka | 20 | |
| Martin Fraser | 10 | It’s a no brainer to donate |
| Tanya Windram | 25 | |
| Esther Renggli | 50 | go vegan! |
| Jean Morris | 25 | Cows carry their babies for 9 months, just like human mothers. You wouldn’t like your baby taken away after you’ve given birth, yet that is what happens to mother cows! And they cry out for their babies. And the babies! Can you imagine the trauma to these new borns? |
| Angie Ridge | 10 | Thank you Viva for all your hard work to expose this disgusting industry. |
| Celeste Coles | 25 | People should be fully informed of the horrible truth behind the products they consume – let’s get this shown and help the truth be seen! |
| Lynn Walke | 100 | Spreading the message about how animals suffer behind closed doors is vital-and doubling the impact is a real bonus. |
| Rachel Jones | 50 | Love, respect and thanks from all the cows past, present and future. x |
| Norman Veitch | 22 | The dairy industry tries to convince you that you need milk to live a healthy life. You don’t need it at all. |
| Angela Smith | 10 | |
| Sirgun Lhalsa | 25 | |
| Tanekka Fleary | 30 | |
| Caroline Kitching | 25 | Nearly there! It’s a brilliant ad |
| Daniela Herbei | 10 | Ditch dairy, go vegan! |
| Alan Mann | 25 | Great add hope it shocks to the boots good luck |
| Leonor Lopes | 30 | Lets make the world a kinder place together. |
| Jenny McQueen | 10 | So love Viva! |
| Denise Gold | 10 | Help create a world free of animal exploitation |
| Claire Edgar | 5 | Please donate to this amazing cause |
| Andrea Eggert | 25 | Best wishes from Germany! |
| Lisa Moffat | 30 | |
| Megan Todd | 50 | |
| Michelle Frossard | 50 | Such a worthwhile cause! |
| Arron Carter | 30 | Learning about the dairy industry and its brutal reality was enough to convince me to go plant based. Detachment, false information (happy cow) and ignorance are what allow most people to fund the industries Рonce you know the truth it’s hard to go back. I believe this advert is powerful and will plant the seed for many to make positive change, for health, planet, and most importantly for the victims Рcows, bulls and calves. |
| Kate Dalziel | 5 | Lots of small donations can make a huge difference! |
| Penny Noakes | 500 | Viva’s exposure could be the start of something amazing, I want to be part of it! |
| Lyn Salter | 5 | |
| Karin Ridgers | 50 | Delighted to support this amazing campaign! Go Viva!! |
| Janet Moore | 10 | Proud to be a part of helping to try and put a stop to this extremely cruel industry. Please donate to help this advert happen. |
| Megan Todd | 100 | A brilliant ad – thank you so much for your continued dedication to all animals! Many people genuinely aren’t aware of the cruelty inherent in the dairy industry – this ad will make many more aware |
| Bekki Magan | 30 | Help Viva expose the deadly truth and help everyone ditch dairy!! |
| Anonymous | 10 | |
| Anonymous | 40 | |
| Anonymous | 10 | |
| Anonymous | 10 | |
| Anonymous | 5 | |
| Anonymous | 10 | |
| Anonymous | 5 | |
| Anonymous | 5 | |
| Stefanie Rott | 5 | Any amount helps to make the cruelty of the dairy industry understandable. Please help too! |
| Anonymous | 25 | |
| Anonymous | 20 | |
| Anonymous | 8 | |
| Sheryll Hinchliffe | 25 | Please give what you can. We need to stop exploring animals |
| Jo Wood | 20 | |
| Michelle West | 20 | Amazing work Viva |
| Sparkz HeART | 6 | Let’s help get this advert to the masses, remove the Matrix smokescreen from every mind who thinks the dairy and meat industry is excellent! Let’s make our planet Kinder to animals forever! The future is vegan. Be kind, choose plant-based! Do your thing VIVA! Sparkz HeART from My Kinder Planet Magazine ! |
| Sian OConnor | 10 | |
| Jade P | 5 | Please donate, anything is something, I’d give more if I could, it targets such an important issue. |
| Sara Deckers | 25 | Let’s spread the word! Dairy is Scary! |
| Carmen Economou | 20 | |
| Marisha Dhawan | 25 | |
| Emma Anderbygd | 15 | This is such a great oppotunity to inform and help people make better choices, take it! |
| Jacob Sanders | 100 | This is such a great oppotunity to inform and help people make better choices, take it! |
| Ruth-Andrea Cahill | 5 | This is such a great oppotunity to inform and help people make better choices, take it! |
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