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The Truth About the Pork on Your Plate
Warning: the videos on this page contain content that some viewers may find distressing
In the UK, almost 90% of the 10.7 million pigs slaughtered each year are gassed.
At no older than six months, they are crammed into hard metal cages and lowered into gas chambers where carbon dioxide reacts with the moisture in their eyes, nostrils, mouths, throats, and lungs to form an acid which burns, making them feel as though they are being scorched from the inside out.
Just as we would, they scream and thrash about trying to escape but as they struggle to breath, they slowly lose oxygen to the brain (anoxia).
Pignorant
Our founder Juliet Gellatley was proud to be an important part in Joey Carbstrong’s powerful documentary Pignorant, which can be viewed on Amazon prime.
Thanks to his bravery we now have footage from a UK slaughterhouse exposing firsthand the pig meat industry’s barbaric practice.
“Best Welfare Standards in the World”
Warning: the following videos contain content that some viewers may find distressing
It’s torture for pigs
Isn’t it criminal?
The government’s own advisory body, the Farm Animal Welfare Council, stated over 20 years ago that gassing should be phased out. Then in 2020, a body of scientists from the European Food Safety Authority concluded that pig gassing was “a serious welfare concern.” And right now, our domestic Animal Welfare Act is supposed to prevent “unnecessary suffering”.
If those in authority won’t do something about it, then we must. Alternative slaughter methods are also inhumane, so if you want a future in which no pig is forced to die in screaming agony, trapped in a system that treats their life as a mere financial opportunity, then go vegan today.
Can You Try Vegan?
Our aim is to help you enjoy vegan food! We know that eating more vegan meals, or taking the plunge and deciding to go fully vegan, can seem a little daunting when starting out.
We’ve found that one simple approach to make your journey easier is to think of all the things you currently eat and swap them for the vegan versions.
V7
Packed with delicious recipes for breakfast, lunch and dinner, V7 contains all the inspiration you need to eat vegan for a week. Choose from our standard plan or our high-protein plan.
Gasping for Life Leaflets
This newly designed leaflet is perfect for stalls and outreach. It highlights the horrors of pig gassing while also explaining why pigs are one of the most intelligent and sensitive creatures on the planet!
If you’d like to help spread the word, order some today through the Viva! shop.