If the realities of factory farming and animal slaughter have upset you, you’re not alone.
The good news is that you can help!
You are probably here because you’ve seen one of our ads about pig gassing – a reality the pig industry would rather keep out of sight.
Every year in the UK, more than nine million pigs are killed using high concentrations of carbon dioxide gas. Evidence shows this can cause severe distress, with pigs struggling to breathe and desperately trying to escape.
It’s a shocking truth, and for many people, it’s the first time they’ve heard about it.
Pigs are intelligent, curious and affectionate animals. They form strong bonds, love to play and experience a wide range of emotions, from joy and excitement to fear and sadness. In many ways, they’re not so different from the dogs who share our homes.
Once people learn how pigs are treated, many agree that these remarkable animals deserve better.
Take action
Learn more about how our Gasping for Life campaign is making this cruel industry practice hard to ignore.
In 2025, the UK Government pledged to phase out the use of CO₂ gas chambers to slaughter pigs, but with no clear timeline or plan.
Let’s be clear – there is no humane way to slaughter these defenceless animals. However, Labour’s pledge presents a real opportunity to ban this horrific practice and make clear to the meat industry that public pressure is stronger than their lobbying.
Use our form below to write to your MP demanding that gas chambers be made illegal – it takes just 30 seconds.
Pressure the Government to ban cruel CO₂ gas chambers
Keen to do more? Get involved using our Gasping for Life Action Kit
Easy Vegan Swaps
Our aim is to help you enjoy vegan food! We know that eating more vegan meals, or taking the plunge and deciding to go fully vegan, can seem a little daunting when starting out.
We’ve found that one simple approach to make your journey easier is to think of all the things you currently eat and simply swap them for the vegan versions! There has never been an easier time to try vegan with a huge range of products now available in all major supermarkets.
For a taster, why not try going vegan for one week with our V7 Challenge?
Try vegan for a week
Do you eat meat and want to help stop this cruelty? Try going vegan for one week. Packed with delicious recipes for breakfast, lunch and dinner, V7 contains all the inspiration you need to eat vegan. Choose from our standard plan or our high-protein plan.
Volunteer with us!
If you’d like to make a difference for animals while meeting lovely, like-minded people – join one of our amazing outreach teams!
Our outreach volunteers hold events every month in towns and cities up and down the country. We have events in more than 30 locations from as far north as Glasgow and as far south as Brighton. We also hold impactful days of action, highlighting specific campaigns and calling corporations to account.
Still not Convinced?
Cracked campaign
In 2026, Viva! is uncovering egg industry cruelty to help free caged hens in the UK and show what life is really like on a “free” range farm.
Gasping for Life
Animal gassing is horrific, and the sad reality is that the vast majority of the 10.7 million pigs and 1.19 billion chickens slaughtered each year in the UK, will face this brutal end.
Why Animal Products Harm – Meat
You don’t need to eat meat. In fact, cutting meat out of your diet can do you a lot of good because humans are not true carnivores and meat-eating has a wide range of detrimental health effects.
There’s never been a better time to try vegan
We don’t need meat, eggs, dairy or fish to live healthy