PR Officer

Location: Bristol (hybrid working possible)

Hours: 35 per week (full time)

Holidays: 4 weeks plus usually 5 days at Xmas (plus bank holidays), increasing with length of employment

Salary: £26,000 to £29,000 (depending on experience)

Reports to: Head of Communications

Contract type: Permanent role

Closing date: 7 September 2025

Interview dates: 29 and 30 September 2025

PR Officer: This is a fantastic opportunity to join a busy, passionate communications team at Viva!, the UK’s leading vegan charity.

We’re looking for a proactive and enthusiastic PR Officer with 1–18 months experience, who is passionate about veganism, animals, health and the environment. You’ll play a key role in helping to raise awareness of our campaigns and resources through securing media coverage, digital content and promotional activity in addition to giving media interviews to promote Viva! and our latest campaigns.

You’ll be supporting the communications and marketing team by drafting engaging press releases, articles and blog posts; helping to arrange media interviews; working with influencers and celebrities; and playing your part in growing Viva!’s media presence.

This role is ideal for someone with a background in PR and interest in journalism, looking to develop their skills further while making a real difference.

What We’re Looking For

• 1–18 months of experience in PR (prior experience in journalism, marketing or communications in the charity sector is a bonus)
• Excellent written and verbal communication skills
• A creative thinker with strong attention to detail
• Comfortable working across multiple projects and meeting deadlines
• A genuine interest in veganism and Viva!’s mission
• Confident and friendly approach when dealing with media, influencers and partners
• Willingness to learn and take initiative
• Some experience writing press releases or media content is desirable
• A team player with a positive, can-do attitude

Summary of Tasks

• Manage all incoming press enquiries
• Gain coverage for Viva!’s undercover investigations in national media
• Actively seek PR opportunities for all of Viva!’s key focus areas: Animals, Health, Planet, and Lifestyle
• Be an active spokesperson for Viva! on national TV, radio or any other press opportunities
• Seek media opportunities and pitch key Viva! staff, including the director, Juliet
• Write and respond to relevant news relating to veganism and Viva!
• Manage and respond to journalist requests
• Report monthly on media coverage
• Organise and oversee media interviews with agencies
• Develop and manage Viva!’s celebrity engagement, alongside other members of the marketing team
• Write and send media releases for all of Viva!’s campaigns, investigations, events, news and other relevant stories
• Add media releases to the Viva! website
• Establish, build and develop media contacts, including researching sympathetic journalists who cover vegan-related news
• Work closely with Viva! departments to ensure all of Viva!’s campaigns and projects are promoted
• Support the Head of Communications and campaigns team in developing and implementing promotional campaigns and marketing materials
• Oversee Viva!’s presence in vegan print media, including writing a monthly column for Vegan Food & Living magazine and organising monthly full-page adverts
• Ensure Viva! Health’s media responses are shared with national media
• Identify new outlets, media and topics of interest where Viva! can be promoted
• Be committed to the objectives of the organisation

This is your chance to help promote vital campaigns for animals, people and the planet – and to grow your skills in a vibrant, mission-driven team.