Animals campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Shocking Secrets: Reindeer Meat

Harvey Nichols, Fortnum & Mason and downmarket Lidl are selling – or have recently sold – reindeer meat in many of their stores across the UK. The reindeer industry causes huge suffering both to reindeers and wild animals.

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The Dark Side of Dairy

What could be more idyllic than the sight of dairy cows in a lush meadow? Truth is, it’s one huge deceit. There’s a cruel, much darker side to dairy which few see and even fewer know about.

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Lambing Lies

Although many see it as the ultimate in free-range farming, the seemingly idyllic scene of a ewe and her lambs out grazing the British countryside hides the stark reality of life for these gentle souls.

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Investigation: Cadbury Milk

Our undercover investigators have been inside numerous dairy farms that supply Cadbury with milk. Here we expose the bloody secrets of one of the nation’s favourite confectionery brands.

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Investigation: Biosecurity

At three Welsh markets we covertly filmed an appalling disregard for biosecurity – one of the many failings in modern animal husbandry that could be to blame for the spread of bovine TB.

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The Death Cycle of Ducks

Britain’s favourite wild bird has joined the ranks of the factory farmed animal machines. They have been forced out of the ponds and riversides and crammed in their thousands into dirty, stinking sheds – their every natural instinct frustrated.

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Fishing for Facts

Some people who give up eating meat and poultry continue to eat fish in the belief that it is a healthy food and that fishing is less cruel and environmentally destructive than farming. Nothing could be further from the truth.

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