Animal campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Bird Brain: How chickens think & feel

Few people think about chickens as intelligent or emotional, however scientists (and people who live with hens) have learned that these birds can be cunning and wily, and can communicate in sophisticated ways that are on a par with some primates.

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Iceland Campaign

Viva! claims another victory in our long standing campaign against the sale of kangaroo meat in British supermarkets, as frozen food giants Iceland finally pull the product from their shelves.

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Life is Cheep

Every day in the UK 2.5 million chickens are cruelly slaughtered for meat – that’s 30 deaths every second – each one an individual, each one a life lost.

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Shocking Secrets: Reindeer Meat

Harvey Nichols, Fortnum & Mason and downmarket Lidl are selling – or have recently sold – reindeer meat in many of their stores across the UK. The reindeer industry causes huge suffering both to reindeers and wild animals.

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The Dark Side of Dairy

What could be more idyllic than the sight of dairy cows in a lush meadow? Truth is, it’s one huge deceit. There’s a cruel, much darker side to dairy which few see and even fewer know about.

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Lambing Lies

Although many see it as the ultimate in free-range farming, the seemingly idyllic scene of a ewe and her lambs out grazing the British countryside hides the stark reality of life for these gentle souls.

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Investigation: Cadbury Milk

Our undercover investigators have been inside numerous dairy farms that supply Cadbury with milk. Here we expose the bloody secrets of one of the nation’s favourite confectionery brands.

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