Animal campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Punished for Being a Mother

A personal story by Juliet Gellatley, founder & director of Viva! who goes undercover and discovers that there is suffering in every glass of milk.

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Face Off: Dairy

You won’t believe what is going on in our country’s factory farms! Will you take this challenge too? Can you face off against the British dairy industry?

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Lidl Kangaroo Meat Campaign

Viva! scores another victory in our long-standing kangaroo campaign as budget supermarket chain Lidl finally caves to public pressure and ends trade in kangaroo meat.

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Chewy Campaign

Join us in supporting Total Liberation International’s call for Chewy, a major US companion animal supplies chain, to ditch kangaroo meat!

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Hogwood 2017 Investigation

Hogwood Farm is a horrific place in Warwickshire, which houses around 16,000 pigs and is one of the largest pig farms Viva! has ever seen.  The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION and help us close down the farm.

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Investigation: Lambrook Pig Farm

In February 2017, footage obtained by Viva! Campaigns exposed an intensive factory farm, Lambrook Pig Unit, revealing truly dismal conditions. However, following the investigation and over one year later the farm has now closed.

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Pig Rescue!

In 2017, Viva! and Dean Farm Animal Sanctuary saved this family from slaughter and took them to their forever home in the beautiful Welsh countryside. See how they’re making themselves at home…

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Cracked campaign

Our Cracked campaign pulls together the findings of a year-long investigation into the life of Britain’s laying hens to show you what life is really like for hens in since the ban on battery cages.

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Face off: Eggs

Join Juliet in seeing what happens on British factory farms in the egg industry as she comes face to face with the victims.

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