Animals campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Hogwood 2017 Investigation

Hogwood Farm is a horrific place in Warwickshire, which houses around 16,000 pigs and is one of the largest pig farms Viva! has ever seen.  The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION and help us close down the farm.

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Investigation: Lambrook Pig Farm

In February 2017, footage obtained by Viva! Campaigns exposed an intensive factory farm, Lambrook Pig Unit, revealing truly dismal conditions. However, following the investigation and over one year later the farm has now closed.

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Pig Rescue!

In 2017, Viva! and Dean Farm Animal Sanctuary saved this family from slaughter and took them to their forever home in the beautiful Welsh countryside. See how they’re making themselves at home…

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Cracked campaign

Our Cracked campaign pulls together the findings of a year-long investigation into the life of Britain’s laying hens to show you what life is really like for hens in since the ban on battery cages.

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Face off: Eggs

Join Juliet in seeing what happens on British factory farms in the egg industry as she comes face to face with the victims.

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Investigation: Hall Farm Pig Unit

The footage also shows three dead piglets (likely stillborn) dumped outside a farrowing crate with afterbirth; multiple dead piglets in with sows; sows kept in restrictive farrowing crates for up to five weeks at a time, which are so small they can’t even turn around

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Investigation: Evergreen Pig Farm

We saw deplorable scenes at the farm including a piglet left to rot inches from his mother and another fitting uncontrollably; piglets with painful, ulcerated trotters; a wheelbarrow full of dead piglets and afterbirth; mothering sows incarcerated in crates so restrictive they can’t even turn around for five weeks at a time and what looked like a mummified piglet.

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Investigation: Top Farm

Top Farm is operated by JC Lister. The Listers have boasted about selling their pork to major supermarket chains Tesco, the Co-operative and Aldi through Malton-based pork producers Karro Food Group.

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