Animal campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Investigation: Hall Farm Pig Unit

The footage also shows three dead piglets (likely stillborn) dumped outside a farrowing crate with afterbirth; multiple dead piglets in with sows; sows kept in restrictive farrowing crates for up to five weeks at a time, which are so small they can’t even turn around

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Investigation: Evergreen Pig Farm

We saw deplorable scenes at the farm including a piglet left to rot inches from his mother and another fitting uncontrollably; piglets with painful, ulcerated trotters; a wheelbarrow full of dead piglets and afterbirth; mothering sows incarcerated in crates so restrictive they can’t even turn around for five weeks at a time and what looked like a mummified piglet.

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Investigation: Top Farm

Top Farm is operated by JC Lister. The Listers have boasted about selling their pork to major supermarket chains Tesco, the Co-operative and Aldi through Malton-based pork producers Karro Food Group.

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Face off: Pigs

Face Off is a nationwide campaign that challenges the British public to open their eyes to the realities of how animals are factory farmed. Take the challenge and watch our videos!

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Can you trust the tractor?

Viva! investigators have filmed at a farm that boast of Red Tractor accreditation and produces 20,000 pigs a year for supermarkets, such as Morrisons, and local businesses as East Riding Country Pork. What our cameras found will shock you. Watch the footage for yourself and ask: can I trust the tractor?

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Tesco Tortures Turtles

Tesco has confirmed that it has stopped selling live turtles in its stores in China! This comes after a long, 8 year campaign by Viva!. Thank you to everyone who has written to Tesco and helped secure this important victory. 

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