Animals campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Face off: Pigs

Face Off is a nationwide campaign that challenges the British public to open their eyes to the realities of how animals are factory farmed. Take the challenge and watch our videos!

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Can you trust the tractor?

Viva! investigators have filmed at a farm that boast of Red Tractor accreditation and produces 20,000 pigs a year for supermarkets, such as Morrisons, and local businesses as East Riding Country Pork. What our cameras found will shock you. Watch the footage for yourself and ask: can I trust the tractor?

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Tesco Tortures Turtles

Tesco has confirmed that it has stopped selling live turtles in its stores in China! This comes after a long, 8 year campaign by Viva!. Thank you to everyone who has written to Tesco and helped secure this important victory. 

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Bird Brain: How chickens think & feel

Few people think about chickens as intelligent or emotional, however scientists (and people who live with hens) have learned that these birds can be cunning and wily, and can communicate in sophisticated ways that are on a par with some primates.

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Iceland Campaign

Viva! claims another victory in our long standing campaign against the sale of kangaroo meat in British supermarkets, as frozen food giants Iceland finally pull the product from their shelves.

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Life is Cheep

Every day in the UK 2.5 million chickens are cruelly slaughtered for meat – that’s 30 deaths every second – each one an individual, each one a life lost.

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Shocking Secrets: Reindeer Meat

Harvey Nichols, Fortnum & Mason and downmarket Lidl are selling – or have recently sold – reindeer meat in many of their stores across the UK. The reindeer industry causes huge suffering both to reindeers and wild animals.

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