Animal campaigns


Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.


Investigation: Cadbury Milk

Our undercover investigators have been inside numerous dairy farms that supply Cadbury with milk. Here we expose the bloody secrets of one of the nation’s favourite confectionery brands.

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Investigation: Biosecurity

At three Welsh markets we covertly filmed an appalling disregard for biosecurity – one of the many failings in modern animal husbandry that could be to blame for the spread of bovine TB.

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The Death Cycle of Ducks

Britain’s favourite wild bird has joined the ranks of the factory farmed animal machines. They have been forced out of the ponds and riversides and crammed in their thousands into dirty, stinking sheds – their every natural instinct frustrated.

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Fishing for Facts

Some people who give up eating meat and poultry continue to eat fish in the belief that it is a healthy food and that fishing is less cruel and environmentally destructive than farming. Nothing could be further from the truth.

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Journey to Death: Horses

Every year, 30,000 ‘meat’ horses leave Poland for the slaughterhouses of Italy. There is no rest, no water and no food for many on the road to misery – a five day journey across six countries.

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Investigation: Marks and Spencer

In 2004, Viva! and its supporters persuaded Marks & Spencer to drop factory-farmed whole duck, after countrywide protests outside its stores and a blitz of media attention.

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