Viva! Animals launches dynamic campaigns to expose factory farming. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan. We take our undercover footage and run nationwide media campaigns, hitting the headlines with our shocking images. We take to the streets to show the British public where their food really comes from.
We saw deplorable scenes at the farm including a piglet left to rot inches from his mother and another fitting uncontrollably; piglets with painful, ulcerated trotters; a wheelbarrow full of dead piglets and afterbirth; mothering sows incarcerated in crates so restrictive they can’t even turn around for five weeks at a time and what looked like a mummified piglet.
Top Farm is operated by JC Lister. The Listers have boasted about selling their pork to major supermarket chains Tesco, the Co-operative and Aldi through Malton-based pork producers Karro Food Group.
We investigated this very same pig farm back in 2008. Clearly standards have not improved.
As part of our 12 month investigation into the British pig industry we obtained footage filmed at two farms belonging to Bedfordia Farms in Bedfordshire.
Face Off is a nationwide campaign that challenges the British public to open their eyes to the realities of how animals are factory farmed. Take the challenge and watch our videos!
A personal story of how it feels to go undercover, by Viva!’s founder & director, Juliet Gellatley
Piglets in barren wire ‘battery cages’ stacked three deep. The only so-called ‘environmental enrichment’ was a metal chain hanging in a metal cage.
Viva! investigators have filmed at a farm that boast of Red Tractor accreditation and produces 20,000 pigs a year for supermarkets, such as Morrisons, and local businesses as East Riding Country Pork. What our cameras found will shock you. Watch the footage for yourself and ask: can I trust the tractor?
Tesco has confirmed that it has stopped selling live turtles in its stores in China! This comes after a long, 8 year campaign by Viva!. Thank you to everyone who has written to Tesco and helped secure this important victory.
Few people think about chickens as intelligent or emotional, however scientists (and people who live with hens) have learned that these birds can be cunning and wily, and can communicate in sophisticated ways that are on a par with some primates.
