Viva! Animals

Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.

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Introduction to Factory Farming

Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.

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Number of animals killed

Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.

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Slaughter: how animals are killed

Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.

Red Tractor Overview – Can it be Trusted?

Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?

Reporting farmed animal cruelty

When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.

Recent Campaigns & Investigations

Corporate Cruelty Event Viva!

Dairy – Corporate Cruelty

Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.

Investigation: Tafarn Y Bugail

An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.

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Would You Swap?

Pigs suffer horrific conditions in UK farms… in our most recent Freshers tour, we asked students if they would swap with them.

Investigation: Scottish Salmon 2023

Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.

Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

Investigation: Zero Grazing

Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.

DoA March

The True Costa Dairy

Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.

Investigation: Home Farm

An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.

Hogwood on Netflix

HOGWOOD: a modern horror story

Hogwood – now on Netflix! Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.


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