Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
Viva! has launched a new campaign which will make even the most hardened of consumers squirm
Viva! launches a new campaign highlighting the significant risks avian influenza poses to global human health
The advert received over 400 complaints from viewers
Five inspiring vegan women that help break the bias when it comes to gender parity in the animal protection movement.
A ground-breaking report exploring the significant risks factory farming poses to global human health
Debate marks launch of campaign Viva! Farming, helping farmers transition away from use of animals
Roses are red, violets are blue. Ordering meat for dinner? Try something new!
Ray Star’s debut novel centres around the magick-born Peridot’s isolated life on a remote island. That is until a mysterious young boy arrives and she finally learns the truth.
Viva! releases damning new footage from a turkey farm
