Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
Funds raised by the campaign will be used to broadcast the advert on Channel 4 and its associated networks in February 2022.
As Viva!’s new campaign launches, Juliet explains why this campaign is so vital
During COP26, Viva! visited Glasgow, York, Leeds and Liverpool to raise awareness that going vegan is essential to fighting the climate crisis.
Why the meat-alternative food revolution is unstoppable and why British billionaire, Jim Mellon, is in!
The intensification of animal farming is not just bad for the animals – it’s also ruining the planet and putting our health at risk.
Viva! took The Big 3 across the UK to show just how easy swapping chicken, cheese and chocolate for a cruelty-free alternative really is!
Viva! explains what carbon dioxide has to do with the meat industry and how it could “cancel Christmas”
Progress at last! New legislation is set to recognise molluscs and crustaceans as sentient beings in a fantastic step forward in animal welfare.
Viva! is back with street actions as Covid-19 restrictions ease! We talked to the public about the importance of going vegan for our planet and our latest campaign, Oracle.
