Viva! Animals

Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.

Big pig

Introduction to Factory Farming

Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.

Happy pig

Number of animals killed

Trillions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.

pig slaughter instrument for sticking the pigs

Slaughter: how animals are killed

Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.

Red Tractor Overview

Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?

Reporting farmed animal cruelty

When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.

Recent Campaigns & Investigations

Big 3

The Big 3

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

Dead broiler chicken

Investigation: Broilers

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

Nursing sow confined to barbaric farrowing crate

Investigation: Morrisons Pigs

Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Trout invesitgation

Investigation: Rainbow Trout

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

Scary Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!


Latest news & blogs

Live export day

Ban Live Exports: International Awareness Day

11/06/2020   |  

Every year millions of farmed animals worldwide are subjected to the horrors of live transport. Join us this Sunday 14 June in calling to #BanLiveExports. Closer to home, judicial review proceedings have been started against the Scottish government to stop the export of unweaned calves on journeys over eight hours. 

BeeVive bee

Getting buzzed about bees!

26/05/2020   |  

Bees can make a comeback with our help! Learn why bees are in decline and what you can do to help. World Bee Day has just passed on 20th May, celebrating the importance of protecting bees and other pollinators. Of all the pollinators, people love seeing bees – the friendlier furrier cousin of wasps!

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