Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Why not start with an introduction to factory farming before learning more about the natural lives of farmed animals, such as cows, pigs or chickens? You can also read more about our headline campaigns and download our resources which will in turn help you educate others.
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.
Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!
Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.
Join us as we launch our Vegan Now digital week of action!
Take action against a proposed 2,000 pig farm.
Retrospective planning on an intensive turkey farm in Clearwell has been refused to protect a rare bat colony and caves.
This made the headlines in The Telegraph recently, which means that the Government has committed to phase out the breeding of fast-growing chickens for meat, otherwise known as broilers.
Take action against a proposed 192,000 chicken farm.
In another desperate attempt to mislead the public into buying their products, Red Tractor is hitting prime-time television with a new advert.
Search for ‘images of prawns’ on any search engine. Almost everything that comes up will present prawns in the context as something to be eaten. You’ll find them skewered, boiled or fried. It’s hard to find even a single image of a prawn who is alive. It clearly represents the predominant way in which we view prawns and shrimp; not as living creatures, but as food for humans.
Since 2013, the Scottish salmon farming industry has accrued ‘hidden’ costs amounting to £3.3 billion and is ‘wreaking ruin on marine ecosystems’.
We all know the type: the misanthropic angry vegan yelling at hapless couples trying to enjoy a romantic rendezvous in Maccy D’s…
