Welcome to Viva! Animals

Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.

Why not start with an introduction to factory farming before learning more about the natural lives of farmed animals, such as cows, pigs or chickens? You can also read more about our headline campaigns and download our resources which will in turn help you educate others.

Introduction to factory farming
How many animals are killed each year?


Recent campaigns & investigations

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

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Investigation: Flat House Farm

Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.

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Scary Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!

Read more

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

Read more

See all of our campaigns

Latest news & blogs

Fox in a Meadow

Snared by Bob Berzins

22/07/2020  |  

Set against the beautiful backdrop of England’s moorland, Snared, exposes the pressures of rural life and tackles the brutal reality of countryside crime.

Live export day

Ban Live Exports: International Awareness Day

11/06/2020  |  

Every year millions of farmed animals worldwide are subjected to the horrors of live transport. Join us this Sunday 14 June in calling to #BanLiveExports. Closer to home, judicial review proceedings have been started against the Scottish government to stop the export of unweaned calves on journeys over eight hours. 

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