The First Ethereal by E L Williams
11/01/2024
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A gifted empath, an imaginary friend, a widowed ex-witch, an unknown enemy and a planet on the brink of collapse. Welcome to the captivating world of The First Ethereal by E L Williams.
Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Animal gassing is horrific, and the sad reality is that the vast majority of the 10.7 million pigs and 1.19 billion chickens slaughtered each year in the UK, will face this brutal end.
Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
A gifted empath, an imaginary friend, a widowed ex-witch, an unknown enemy and a planet on the brink of collapse. Welcome to the captivating world of The First Ethereal by E L Williams.
On Friday 19 May, Viva! campaigners were joined by none other than Matt Pritchard! Matt joined us in Leicester Square, along with around 20 volunteers, to launch our biggest anti-dairy campaign yet.
People often think that there can’t possibly be an ethical issue with free-range eggs. Free-range, however, is nothing but a marketing ploy.
Organic meat, dairy and eggs often has no better welfare or environmental credentials than non-organic counterparts. Here’s why.
A vegan world would have a far smaller population of farmed animals, yes, but thousands of wild species would be rescued from the brink of extinction.
Despite bold claims that the UK has some of the highest animal welfare standards in the world, a disturbing lack of enforcement is rife.
In a disheartening era of environmental collapse and misguided governance, the search for a capable leader becomes increasingly futile, raising doubts about their very existence.
With so many documentaries spotlighting vegan issues, we’re sometimes spoilt for choice on what to watch! So, here are our top five recommendations.
26 July 2022: The UK’s leading vegan campaigning charity Viva! is today congratulating Lincolnshire Co-op after its decision to permanently drop Quack! Duck Eggs. Quack! Duck Eggs is the brand…
