Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
With so many documentaries spotlighting vegan issues, we’re sometimes spoilt for choice on what to watch! So, here are our top five recommendations.
26 July 2022: The UK’s leading vegan campaigning charity Viva! is today congratulating Lincolnshire Co-op after its decision to permanently drop Quack! Duck Eggs. Quack! Duck Eggs is the brand…
In March, I went to Poland to support our dedicated staff, help where I could and to report back to the UK. It was an historic and intense visit.
Cezary Wyszynski describes the important role being played by Viva! Poland sanctuary following the invasion of Ukraine.
Viva! responds to the recent influx of investment from UK supermarkets into the pig farming industry.
Viva! toured the UK with our sea lice campaign, to warn the public they may be getting more than they bargained for when buying fish… a side of lice.
Viva! reacts to the government’s decision to scrap the Animals Abroad Bill.
Viva! reports the shocking news that the H3N8 bird flu virus has been found in a four-year-old boy from the central province of Henan in China.
Viva! has launched a new campaign which will make even the most hardened of consumers squirm
