Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
On Thursday 2 April, animal rights activists all over the world will come together to advocate for animals during the International Online Rally for Animal Rights
Where will our billboards go next? It’s up to you! 5.2 million people have asked themselves ‘When did I last kill an animal?’ after seeing our powerful vegan billboard messages across the East Midlands.
With Coronavirus putting the world on lockdown and the death toll rising, it can be hard to see any positives in the pandemic…
We’re launching our vegan billboards asking people ‘What’s your favourite animal to eat?’ and ‘When did you last kill an animal?’ at 60 billboard locations across the East Midlands.
The environment secretary has announced the badger cull will be replaced by vaccination programmes to prevent the spread of Bovine Tuberculosis in cattle and badgers.
Here’s how to give your mum the best vegan Mother’s Day on Sunday 22 March. Mother’s Day is the perfect opportunity to say thank you to our Mothers who have raised us, been there for us and taught us to be compassionate…
This Mother’s Day, we’re raising awareness for the mothers who are suffering in the dairy industry. Mother’s day is almost upon us and across the UK, people will celebrate by buying chocolates…
Find out everything you need to know about how dairy cow mothers are exploited for dairy. The only way that a cow produces milk is by having a baby. This is true of any mammal, including humans…
What on earth is Februdairy? As public opinion continues to shift, increasing numbers of people are falling out of love with dairy products. Recent years have seen a significant shift in consumer attitude…
