Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
HOGWOOD has won multiple awards and accolades from film festivals and critics. Today, it was awarded the Best Documentary Award at the Liverpool Underground Film Festival.
Take action with Viva! on another misleading advertisement on meat and dairy
Missing live music? To celebrate Veganuary, we have selected our absolute favourite music tracks from the year and look to new music for the year ahead. From folk, to indie,...
Here’s our round-up of the best products to hit the high streets this Veganuary.
Some 9 in 10 Britons want the Government to introduce an immediate ban on intensive farming methods amid concerns over killer viruses. A new poll out today will reveal 85...
As we head into 2021 protecting your health has never been more important. The food that you eat has a huge part to play in strengthening your immune system and…
We all know the type: the misanthropic angry vegan yelling at hapless couples trying to enjoy a romantic rendezvous in Maccy D's...
In the year that brought us a devastating global pandemic and much uncertainty, here at Viva! we have continued our fight for animals.
Did you know that the food we eat actually plays an important role in maintaining our mental health and mood?
