Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Doing Veganuary? What you need to know about going vegan. Plus, behind the scenes of ou salmon farming investigation, vegan fashion with US label Delikate Rayne and music from Scottish...
Viva! have released shocking footage from an undercover investigation into three British intensive Red Tractor turkey farms.
Humankind has a big decision to make. Go vegan or risk a repeat of the collective trauma that will haunt us for generations.
Since 1961 when the first wild orca, Wanda, was caught in the wild for Marineland of the Pacific’s ‘marine mammal collection’, we've been entranced by the magnificent killer whale –...
Should vegans support the development of lab grown meat? Absolutely... but they don't need to eat it.
Join vieducation.co.uk and help support the campaign to ask headteachers to make schools more vegan-inclusive for children in their education programmes, food options and more.
The festive season is finally here which can only mean one thing… vegan mince pies are back on the menu! Which is the best one?
Packed together in dank, dark and dirty sheds, the lives of our Christmas turkeys are nothing but miserably short and painful.
Help Viva! to End Factory Farming Before It Ends Us with our huge week of action from 7 to 12 December.
