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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Lifestyle

Vegan parents, we need you!

07/12/2020  |     |   Blog

Join vieducation.co.uk and help support the campaign to ask headteachers to make schools more vegan-inclusive for children in their education programmes, food options and more.

Animals
Male turkey

Fowl-Play at Christmas

03/12/2020  |     |   Animals

Packed together in dank, dark and dirty sheds, the lives of our Christmas turkeys are nothing but miserably short and painful.

Podcast

December 2020: Viva! Vegan Podcast

01/12/2020  |     |   Podcast

December’s podcast features all the news and updates from Viva! – join us for a Christmas special; talking turkeys undercover with Lex Rigby, Viva! Head of Investigations, plus tons of...

Health
Slash the Risk Call to Action

Get involved in our latest campaign!

25/11/2020  |     |   Blog

Help support our #SlashTheRisk campaign by volunteering! One of the biggest potential threats for a future pandemic is factory farming. At the same time, following a healthy plant-based diet slashes...

Viva! in the media

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