Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Search for ‘images of prawns’ on any search engine. Almost everything that comes up will present prawns in the context as something to be eaten. You’ll find them skewered, boiled...
It's time to dust off those trainers, get active for the animals, and showcase what vegans are really made of! We’ve partnered with the Ultra Challenge series to offer our...
Since 2013, the Scottish salmon farming industry has accrued ‘hidden’ costs amounting to £3.3 billion and is ‘wreaking ruin on marine ecosystems’.
UK-based animal welfare charity Viva! have spent over two decades campaigning against the sale of kangaroo meat, ensuring that all UK supermarkets are kangaroo meat free. Now, the charity is backing an innovative short film about kangaroo...
If you truly believe that animals are sentient and can therefore experience a wide range of emotions, you wouldn't kill them. No animal wants to die. The only way to prevent...
Omega-3 fats may help combat inflammation and lower the risk of asthma, but you don't need oily fish to get them.
Celebrate a vegan Valentine's Day with your love with our guide.
Valentine’s day is approaching and if you’re a man wanting to woo your partner, here are five ways a plant-based diet can help you stay on top of your romance...
Factory farms are a breeding ground for disease and may be the source of the next pandemic. It's time to end factory farming before it ends us!
