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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Animals
Another day, another vegan company!

Another day, another vegan company!

15/09/2020  |     |   Animals

The creation of Vegan Green Bee, a company with a fully vegan, eco-friendly product range, came about when Paulo Scomparini looked into helping more people minimise their impact on the...

Celebrities blog
Fish oil

Miley Cyrus think again!

07/09/2020  |     |   Blog

“I was vegan for a very long time and I’ve had to introduce fish and omegas into my life because my brain wasn’t functioning properly”

Podcast
Viva! Podcast 45

September 2020: Viva! Vegan Podcast

02/09/2020  |     |   Podcast

September’s podcast features all the news and updates from Viva! – including a special focus on the latest undercover investigation into Flat House Farm in Leicestershire, with an interview with campaigns manager, Lex...

Health
Honey

Honey hype

19/08/2020  |     |   Blog

News headlines today say that honey may be a better treatment for coughs and sore throats than antibiotics – which are usually useless for treating a cough! So is there...

Animals
Juliet Gellatley

Juliet Gellatley Wins P.E.A Award

14/08/2020  |     |   Animals

Juliet Gellatley, our Founder and Director, has won a prestigious award commemorating Viva!’s achievements over the past 25 years and celebrating Juliet’s incredible work for animal rights.

Viva!Life issues
VL74 cover

Viva!Life Issue 74 | Summer 2020

13/08/2020  |     |   Blog

Our summer issue is out now, featuring an exclusive interview with Jerome Flynn, the presenter of our award-winning documentary HOGWOOD. We also interview Seth Tibbott, founder of the global vegan…

Viva! in the media

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Hogwood documentary
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