Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Many of us have been working on improving our fitness over the past year’s lockdowns. Maybe you’ve started jogging, doing Zoom fitness classes, or taking your dog on longer, more…
Veganuary is now drawing to a close, with a whopping half a million people choosing to have taken part this year. Many participants will be wondering what comes next –...
An inspirational story on going vegan, top vegan aphrodisiacs for Valentine’s Day, and all the latest vegan news and music.
RSPCA suspends ‘sustainable’ high-end trout farms following investigation by campaigners at Viva!
Treat your date (or yourself) to an indulgent and intimate vegan feast this Valentine’s Day.
Here are the best vegan cookbooks for you to continue your vegan journey.
Viva! is encouraging supporters to leave a FREE legacy in their Will to support its fight for animal and human rights. Partnering with two ethical Will providers – The Goodwill Partnership and Farewill – Viva! is calling on...
New data shows that going vegan could cut your daily CO₂ production by nearly half.
Staying safe during this difficult time is crucial but it doesn’t come without its own challenges. Boredom hits hard, the feeling of loneliness can increase yet zoom calls with friends...
