Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
A ground-breaking study has just been published by the BMJ Nutrition, Prevention & Health journal and its results confirm what Viva! have been saying for months – a vegan diet can...
Many of us grew up being told that we need to drink cow’s milk to help us grow. Despite all the evidence showing that we don’t need dairy, and linking...
White meat has long been wrongly touted as healthier than red meat and as a good source of lean protein for the health-conscious. But this couldn’t be further from the...
Another new strain of bird flu has made the jump from birds to humans - this time it's a virus called H10N3. Could the next one cause the next pandemic?
Writing in the Telegraph, journalist Clare Finney explains why she gave up being a vegetarian and started eating meat for the planet – but her argument doesn't stand up. A...
June Podcast | Meet 'Bake Off: The Professionals' winner Thibault Courtoisier...
Top tricks and tips for a sizzling vegan BBQ
Factory farm in Berkshire kept pigs in shocking conditions
