Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Going vegan is one of the easiest and most effective changes you can make to help combat climate change and save the planet.
Diet is a major factor in reducing the risk of dementia, cognitive and memory problems. These five simple changes could help keep your brain sharp.
Next time someone says our canines are designed to eat meat, show them these 10 ways we've evolved to be plant-based.
In another desperate attempt to mislead the public into buying their products, Red Tractor is hitting prime-time television with a new advert.
In this pilot new episode format – we talk to Hannah Carter, founder of aquafaba company, OGGS, who was named as Start-Up Entrepreneur of the Year at the Great British...
The links between the two are clearly spelt out by Emanuel Goldman, Professor of Microbiology, Rutgers-New Jersey Medical School, Newark, USA – and his conclusions are stark.
We have the most scrumptious range of vegan Easter Eggs on the Viva! Shop, so we’ve selected our top five for you to indulge in.
A hospital in Lebanon has become the world's first hospital to go 100 per cent vegan.
Stuck for Mother's Day gift ideas? Why not bake a delicious dessert or indulgent meal together - take a look at our favourite vegan recipes!
