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Viva! logo

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Climate march
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Eating the Earth: Week of Action

This upcoming September 12th-18th is the Viva! Swaps for the Wildlife Week of Action. Join local groups across the country in hosting vegan outreach events in your area to help protect wildlife and the planet.

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The Viva! La Burger Tour is Back

This time we will be hitting six cities across east England and will be urging the British public to choose vegan to save our planet, wildlife and the future of humanity.

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Eating the Earth

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.     

Ronnie Lee, Founder of the Animal Liberation Front, hunt saboteur and vegan activist
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August 2022: Viva! Vegan Podcast

Episode 70 of the Viva! Vegan Podcast features Ronnie Lee, founder of the Animal Liberation Front, hunt saboteur and vegan activist.

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