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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo


Environment Campaigner job advert
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Environment Campaigner

Viva! is hiring an Environment Campaigner! An exciting, rare opportunity to be part of an expanding and dynamic vegan campaigning charity.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

Photo @ Amy Jones

Dairy – Corporate cruelty continues

20/12/2023  |     |   Animals

Viva! is exposing the reality of dairy farming like never before. We need your help to make 2024 the year where compassion triumphs over cruelty.


2023: Viva! Review

19/12/2023  |   Animals

Find out how Viva! has continued its fight for animals, nature and public health and emerged triumphant at the end of our 29th year of campaigning!


December 2023: Vegan News Minisode

18/12/2023  |   Blog

In this episode, Faye and Rachel discuss having a vegan Christmas, Chicken Run: Dawn of the Nugget, and their Viva! highlights for 2023.

Viva! in the media

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