Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.
Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Recorded live from the Education Stage at Vegan Camp Out, this lively episode of the Viva! Vegan podcast features French chef Alexis Gautier in conversation with Viva! founder Juliette Gellatley.
In a powerful episode of the Viva! Vegan podcast, strongman and actor Patrik Baboumian sits down with Viva!’s Faye to reflect on his extraordinary journey.
In a playful and energetic episode of the Viva! Vegan podcast, rapper and activist Inspeckta Veg talks about the unexpected journey that catapulted him into the spotlight with his viral hit...
In a raw and deeply honest episode of the Viva! Vegan podcast, endurance athlete, TV daredevil and chef Matt Pritchard reflects on his remarkable journey of transformation.
What likely began as a simple way to preserve food is now known for creating foods with a wide range of health benefits including supporting gut health, immunity and overall...
Damian Hall, the vegan founder of Green Runners, wins the Lakeland 100 ultrarace.
Here is some of the most recent and thorough science investigating the link between plant-based diets and disease risk.
New research from the Adventist Health Study-2 found that vegetarians and vegans have a significantly lower risk of developing cancer compared to meat-eaters.
British ultrarunner Jonty Brown uses a vegan diet to fuel his long runs and help manage type 1 diabetes.
