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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

 

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

Administration Officer job advert with pig.
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Administration Officer

The role of Administration Officer is to deal efficiently and politely with the general public and supporters, and to help ensure the smooth running of the administration of Viva!.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help tem by becoming a gorilla defender

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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Animals

The First Ethereal by E L Williams

11/01/2024  |     |   Animals

A gifted empath, an imaginary friend, a widowed ex-witch, an unknown enemy and a planet on the brink of collapse. Welcome to the captivating world of The First Ethereal by...

Animals
Photo @ Amy Jones

Dairy – Corporate cruelty continues

20/12/2023  |     |   Animals

Viva! is exposing the reality of dairy farming like never before. We need your help to make 2024 the year where compassion triumphs over cruelty.

Animals

2023: Viva! Review

19/12/2023  |   Animals

Find out how Viva! has continued its fight for animals, nature and public health and emerged triumphant at the end of our 29th year of campaigning!

Minisodes

December 2023: Vegan News Minisode

18/12/2023  |   Blog

In this episode, Faye and Rachel discuss having a vegan Christmas, Chicken Run: Dawn of the Nugget, and their Viva! highlights for 2023.

Viva! in the media

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