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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo


Environment Campaigner job advert
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Environment Campaigner

Viva! is hiring an Environment Campaigner! An exciting, rare opportunity to be part of an expanding and dynamic vegan campaigning charity.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs


Easy Vegan

05/02/2024  |     |   Blog

Whether you are considering veganism for animals, the planet or health, there's never been a better time to try vegan.


January 2024: Vegan News Minisode

24/01/2024  |   Blog

In this episode, Faye and Rachel discuss topics including Veganuary, a 3D-printed vegan eel and Mark Zuckerberg's new ‘beef’ farm...


The First Ethereal by E L Williams

11/01/2024  |     |   Animals

A gifted empath, an imaginary friend, a widowed ex-witch, an unknown enemy and a planet on the brink of collapse. Welcome to the captivating world of The First Ethereal by...

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