Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Harvey Lewis surprises himself with a top 10 finish at the Badwater Ultramarathon.
Fibre is the name for complex carbohydrates that we cannot digest in our stomach but feed the good bacteria in our large intestine. Here are six ways fibre is good...
A healthy vegan diet lowers the risk of obesity, diabetes, heart disease and cancer. But did you know, it may also help contribute to a feeling of wellbeing?
Hege Jenssen, a vegan kettlebell lifter, secures two gold medals at the IUKL European Championships in snatch and longcycle.
We all know that we need calcium for healthy bones and teeth, but many still believe that we need cow’s milk and dairy products to get it.
In this month’s Minisode, Faye is joined by Viva! campaigner Kit to talk about the ASA’s ban on the Dairy is Scary cinema advert.
Anabelle Broadbent, a vegan runner, set new national records in the 3000m and 10k at the World Masters Athletics Indoor Championships.
The word ‘processed’ gets a bad rap but some processed plant-based foods are actually health powerhouses that deserve a place on your plate.
Intermittent fasting could be a healthier option for weight loss while possibly lowering your risk of disease and improving your overall wellbeing.
