Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.
Our biggest ever appeal is here – help us to reach beyond the vegan bubble and go mainstream with our vegan TV Ad!
Our biggest ever appeal is here – help us to reach beyond the vegan bubble and go mainstream with our vegan TV Ad!
Viva! are ready to show students at freshers’ fairs just how easy it is to swap chicken, cheese and chocolate for cruelty-free alternatives, without compromising on taste!
Viva! are ready to show students at freshers’ fairs just how easy it is to swap chicken, cheese and chocolate for cruelty-free alternatives, without compromising on taste!
An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.
An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Most people need between seven and nine hours of sleep a night to function at their best but many of us struggle to get anything like this. Here are 10...
The most serious aspect of the environmental crisis according to some scientists is the loss of biodiversity – the other living things with which we share the Earth. This huge...
We all know it too well – stress makes us crave sweet and fatty foods, or we lose our appetite altogether. While an ideal diet may not be your priority,...
Viva! explains what carbon dioxide has to do with the meat industry and how it could “cancel Christmas"
One of the most common misconceptions about soya is that soya-eating vegans are responsible for the destruction of rainforests. This couldn’t be further from the truth.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Welcome to Viva!Life issue 77; our scorching summer edition! We have not one, not two, but three feature interviews this issue! We catch up with one quarter of one of…
In a shocking piece of lazy journalism, a study from last year is overplayed, again.
Every other week, someone blames vegans, millennials or “trendy food bloggers” for destroying the environment by eating avocados. Predictably, the truth is far from these inflated accusations.
