Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
We know antioxidants are supposed to be good for us, but what exactly are they, where do they come from and what do they do?
Viva! is back with street actions as Covid-19 restrictions ease! We talked to the public about the importance of going vegan for our planet and our latest campaign, Oracle.
Progress! Yesterday, the European Commission banned the use of cages on animal farms in a historic win for animal rights that Viva! helped fight for.
The biggest study to date investigating the link between diet and Covid-19 brought incredible results – having a healthy diet cuts the risk of infection but even if you do...
July Podcast | Meet World Champion Triathlete Kate Strong!
This summer our Viva! team is hitting the streets to show the people of Britain just how darn delicious vegan burgers are – and how they can save the planet...
Meet Oracle, an algorithm embedded in the planet's source code that initiates when humanity is on the verge of extinction.
Viva!'s Vegan Recipe Club are here to give you the low-down on how you can celebrate Wimbledon in vegan style!
People are increasingly aware of the environmental destruction caused by our insatiable demand for meat. But what about marine animals?
