Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.
Help Viva! to End Factory Farming Before It Ends Us with our huge week of action from 7 to 12 December.
Help Viva! to End Factory Farming Before It Ends Us with our huge week of action from 7 to 12 December.
We have continued campaigning throughout the global pandemic, with thanks to your kind support. But we need you now, more than ever.
We have continued campaigning throughout the global pandemic, with thanks to your kind support. But we need you now, more than ever.
Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.
Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.
Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
Our winter issue is out now! Viva!Life 75 features our shock investigation at Flat House Farm. We interview our Head of Investigations Lex Rigby about her life at sea. We…
There’s something fishy about Co-op, Sainsbury’s, Lidl, Aldi, morrisons and M&S Scottish farmed salmon…they’re infested with sea lice
Make the most of lockdown by signing up to Viva!’s FREE V7 lockdown challenge.
Switch to Ecotricity in November 2020 and they will donate up to £60 to Viva! There’s a lot to celebrate this World Vegan Month but so much of it is...
Vegan groups unite to provide 2,000 meals to those in need in Bristol. Action supported by Bristol MPs and renowned local musician, Robert del Naja.
Poultry farmers in the UK are now facing strict lockdown measures to try and control the spread of avian influenza. Those not complying face up to three months in prison...
Neither the Government nor media is advising us how to avoid the worst health effects of this pandemic nor are they telling us how to avoid future pandemics. Well, Viva!...
Forget 5G masts, Bill Gates and vaccination conspiracies. The real conspiracy is how factory farming is still allowed to endanger all of us whilst receiving continued support from governments worldwide.
The vegan campaigning charity Viva! calls for the end of factory farming, in light of Denmark announcing the cull of their entire mink population. Across the globe, animals are kept...
