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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo


Do vegan men have better sex?
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February 2024: Vegan News Minisode

In this episode, we discuss Joey Carbstrong’s new documentary, the vegan lunchbox that went viral and how going vegan can improve men’s sex lives.

Students engage and queue for free food at Viva!'s Bristol freshers event
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Viva! – Would You Swap? – Refreshers Tour 2024

In a bold move to reach even more students and amplify their impactful message, Viva!’s Would You Swap? tour is kicking off 2024 by embarking on a journey across the south west, spanning from Cardiff to Southampton.

News and blogs

Photo @ Amy Jones

Dairy – Corporate cruelty continues

20/12/2023  |     |   Animals

Viva! is exposing the reality of dairy farming like never before. We need your help to make 2024 the year where compassion triumphs over cruelty.


2023: Viva! Review

19/12/2023  |   Animals

Find out how Viva! has continued its fight for animals, nature and public health and emerged triumphant at the end of our 29th year of campaigning!


December 2023: Vegan News Minisode

18/12/2023  |   Blog

In this episode, Faye and Rachel discuss having a vegan Christmas, Chicken Run: Dawn of the Nugget, and their Viva! highlights for 2023.

Viva! in the media

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