Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.
RSPCA suspends rainbow trout farms supplying high-end supermarkets and retailers, after Viva! finds fish severely overcrowded and suffering from stress, abrasive injury and predation.
RSPCA suspends rainbow trout farms supplying high-end supermarkets and retailers, after Viva! finds fish severely overcrowded and suffering from stress, abrasive injury and predation.
The prawn industry is entrenched in modern-day slavery, wildlife massacres and a complete disregard for animal welfare. Join our talk to find out more about our new campaign on prawns. Facebook Live: Thursday 25th February, 7pm. Instagram Live: Saturday 27th February, 6.30pm.
The prawn industry is entrenched in modern-day slavery, wildlife massacres and a complete disregard for animal welfare. Join our talk to find out more about our new campaign on prawns. Facebook Live: Thursday 25th February, 7pm. Instagram Live: Saturday 27th February, 6.30pm.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
This easy-to-read guide summarises the huge health benefits of a vegan diet; reducing your risk of disease and providing everything you need to thrive.
This easy-to-read guide summarises the huge health benefits of a vegan diet; reducing your risk of disease and providing everything you need to thrive.
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
Your gift will help to protect our planet for future generations and will enable us to move one step closer to a vegan world. Give the gift of freedom.
Your gift will help to protect our planet for future generations and will enable us to move one step closer to a vegan world. Give the gift of freedom.
If you truly believe that animals are sentient and can therefore experience a wide range of emotions, you wouldn't kill them. No animal wants to die. The only way to prevent...
Omega-3 fats may help combat inflammation and lower the risk of asthma, but you don't need oily fish to get them.
Celebrate a vegan Valentine's Day with your love with our guide.
Valentine’s day is approaching and if you’re a man wanting to woo your partner, here are five ways a plant-based diet can help you stay on top of your romance...
Factory farms are a breeding ground for disease and may be the source of the next pandemic. It's time to end factory farming before it ends us!
Many of us have been working on improving our fitness over the past year’s lockdowns. Maybe you’ve started jogging, doing Zoom fitness classes, or taking your dog on longer, more…
Veganuary is now drawing to a close, with a whopping half a million people choosing to have taken part this year. Many participants will be wondering what comes next –...
An inspirational story on going vegan, top vegan aphrodisiacs for Valentine’s Day, and all the latest vegan news and music.
RSPCA suspends ‘sustainable’ high-end trout farms following investigation by campaigners at Viva!
