Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
In March, Jasmine Paris – co-founder of the Green Runners – made history by becoming the first woman to ever complete the Barkley Marathons in Tennessee.
It is now becoming clear that eating a variety of plants has additional benefits, such as diversifying the gut microbiome and giving us a more resilient gut.
Vegan speedskater, Kristen Santos-Griswold, snatches two golds at Seoul and reclaims top ranking.
Are all ultra-processed foods (UPFs) equally bad and do vegan UPFs offer any health benefits?
Brit Sophia Ellis returned to the stage in top form at the British Powerlifting Championships.
Vegan natural bodybuilder Maddie McConnell has won the Pro Figure WNBF World Championships.
Here are 10 overlooked or forgotten foods you can easily add to your diet without completely changing what you eat.
If you’re looking to eat healthier in the new year, our guest blogger Dr Rebecca Jones shares how a few simple changes can make a big difference in improving your...
Vegan runner, Budjargal Byambaa, draws on his inner strength to fuel 5,000 km run.
