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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Trout invesitgation
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Investigation: Rainbow Trout

RSPCA suspends rainbow trout farms supplying high-end supermarkets and retailers, after Viva! finds fish severely overcrowded and suffering from stress, abrasive injury and predation.

truth behind prawns graphic
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The Truth Behind the Prawn Industry

The prawn industry is entrenched in modern-day slavery, wildlife massacres and a complete disregard for animal welfare. Join our talk to find out more about our new campaign on prawns. Facebook Live: Thursday 25th February, 7pm. Instagram Live: Saturday 27th February, 6.30pm.

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Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

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Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

Legacy
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Leaving a gift in your Will

Your gift will help to protect our planet for future generations and will enable us to move one step closer to a vegan world. Give the gift of freedom.

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