Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Veganism has boomed in the past few years, with more people and companies turning towards a more compassionate way of living than ever before. Finding vegan options in restaurant chains…
Here at Viva! HQ, we love celebrating restaurants that are making it easy and accessible to choose vegan options when eating out – and Leon is making it easier (and…
Known as ‘pig Ebola’, ASF causes pigs and wild boar to internally haemorrhage until they die – usually within 10 days of infection. So far it does not affect people…
The Vegan Boom When I became vegan in 2011, I was lucky if a restaurant even knew what a vegan was, let alone had anything on the menu for me.…
Switch your web to vegan The Vegan Filter comes in handy whether you are long-time vegan, new to veganism or veg-curious. Once installed, vegan filters are set across sites. When…
The supermarkets are now responding enthusiastically to the increasing vegan demand with more dairy-free options than ever. So, let us save you time and money by recommending our tried, tested…
Despite this, they are pushing through their comfort zone and taking on an immense feat to raise awareness of MooFree May. On Sunday 26 May, Joe and Mike will be running…
One of the easiest ways to try dairy-free is buying one of the many plant-based milks readily available from supermarkets across the country. But with so many brands and types...
![Jerome Flynn: 'The Wonderful Juliet Gellatley Came to Stay [...] and I've Been Vegan Since'](https://cdn.viva.org.uk/wp-content/uploads/2020/02/8-400x225.jpg)
In an interview with the Daily Mail, Jerome discusses his pathway into veganism, explaining that it was initially a crush at drama college that turned him vegan. ‘She would bring…
