Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
A bold, fun, and welcoming campaign encouraging meat-eaters to reduce their animal product consumption by going 50 per cent plant-based.
A bold, fun, and welcoming campaign encouraging meat-eaters to reduce their animal product consumption by going 50 per cent plant-based.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
The Secret Life of Cows explores the dynamic lives these beautiful animals live, as we shed light on the cruelty of the dairy industry and the trauma this causes the…
The plant-based pizza pioneers at One Planet Pizza, the UK’s first vegan frozen pizza company, have been teasing their cheeze-loving customers and social media followers with an exciting new addition…
However, as with all social movements, change and progress also bear backlash and resistance. Fundamentally, people do not want to be told they are wrong—and we should approach this fact…
It’s hard to believe but I was the first person in Britain to campaign on vegetarianism. That was 30 years ago. Back then the only option offered on mainstream menus…
Business cards And I don’t mean handing out your number and occupation to everyone you meet offering a free vegan advice line! These little cards are made to thank companies…
Palm oil is highly versatile and is used in the food industry to fry foods and as an ingredients in biscuits, snacks and baked foods. It is also used in…
This week, Greta's continuous campaigning has earned her a Nobel Peace Prize nomination, but it's rarely mentioned in the media that Greta and her family are vegan.
Cigarettes contain hundreds of ingredients and it’s not always clear whether they contain animal by-products. However, it seems that the majority of rollies and cigarettes use an ingredient to enhance…
