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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
With help from vegan hot dogs vendor Vdogs, No Porkies visited Bristol, Manchester, Birmingham and London giving out free vegan hot dogs and promoting veganism...
Since 1994, we have worked tirelessly to create a kinder world for animals, through exposing the truth about animal farming practices and promoting the joys...
Doncaster council has rejected planning requests for a pig farm that would hold 1,000 pigs after Viva! helped local residents campaign against the plans...
For centuries, the royal family has worn the most extravagant garments during their public appearances, with a mink collar often being seen lining the Queen’s grand coat...
Yorkshire-born joinery teacher Donald Watson left a global legacy few could have predicted. Born in 1910, he was a pioneer from a young age...
Starburst - This is one of the most old-school accidentally vegan sweets. They’re perfect for trick or treating as they’re individually wrapped and have no scary animal products hidden within.
Since then we have run countless campaigns which have exposed the inherent cruelty to farmed animals in the UK and around the world...
The last couple of years have seen an exponential growth in plant-based meat alternatives. Seitan chick’n burgers and kebabs are suddenly available everywhere in the UK...
In 2017, a local farmer in Durham Country applied to expand his farm across the idyllic countryside that has become a cornerstone of British culture...
