Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
There has never been a better, more exciting time to go vegan! If that’s something you’ve decided to do, arming yourself with one or more of these excellent vegan recipe...
The Labour Party recognises the rights of all animals in their new manifesto which calls for equal punishment for all animal cruelty and supports a move away from intensive animal...
Juliet explains why veganism is better for the animals, the planet and our health in a live BBC panel discussion, joined by Dale Vince and Tim Shieff.
Morrison's intends to end the killing of male calves when they are just 48 hours old, which is standard practice across the British dairy industry. But is their alternative any...
Three years running Viva! has investigated one particular pig farm. Hogwood. Our exposé of this miserable hellhole touched our supporters like nothing before, so abysmal and desperate were the conditions...
The UN’s new climate report says switching to a plant-based diet is the most effective way to slow down climate change. The comprehensive report found that our high consumption of...
The Gainsborough Bath Spa has committed to remove foie-gras from their menu following a successful Viva! campaign. Viva! has campaigned against the sale of foie-gras since 2009, as it is...
It’s a question which plagues vegan forums, stirring up controversy wherever it goes. So, for once and for all, let’s put the matter to rest. Veganism excludes, as far as...
As more people move towards a vegan diet, here's what you need to know about vegan wine. Why vegan wine is on the rise. Many more people are now waking...
