Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Shadow DEFRA Minister has said he can’t rule out a tax on meat to help achieve net zero emissions targets, after Michael Mansfield QC said meat should be made illegal...
Time is quickly running out. We are accelerating towards an environmental emergency and if we don’t act now, there will soon be no future left to fight for...
For this special occasion in Viva!’s history, we hosted a celebratory dinner on a riverboat cruise along the Thames. As part of the evening’s celebrations, we announced the winners
Four weeks ago, we announced we were crowdfunding the biggest exposé of UK factory farming to date. Thanks to our amazing supporters, we have smashed our £30,000 target four days...
Vole pups born in the winter come out growing thicker coats. Vole mothers are able to communicate the season to their babies in utero and tell them to put a...
Superfoods are nutrient-dense and are usually rich in beta-carotene, vitamins A, C, E, and other antioxidants. They're essentially some of the healthiest fruits and vegetables you can get and many...
We are told that going vegan is easy – especially with all the alternatives around these days – and in theory, it is. But anyone who has tried to adopt...
Anyone who has ever participated in vegan outreach will already have experienced a great number of ill-reasoned retorts to the suggestion of adopting an animal-friendly lifestyle: It’s too expensive! I...
There has never been a better, more exciting time to go vegan! If that’s something you’ve decided to do, arming yourself with one or more of these excellent vegan recipe...
