Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
As more people move towards a vegan diet, here's what you need to know about vegan wine. Why vegan wine is on the rise. Many more people are now waking...
Did you know that pigs are highly intelligent and loving animals? There are billions of pigs in the world at this very moment. Despite the adorable fictional characters such as...
On the 17th July, BBC 3 published a video titled “No Offence But… Veganism is a privilege that’s not accessible to all”. Viva! would like to address some of the...
Last week, BBC Wales released a video where a dairy farmer described the emotional turmoil of her cow being killed because it has TB. Bovine Tuberculosis, also known as TB,...
Most of us don’t connect going vegan to human suffering. Why would you when there are billions of farmed animals suffering all over the world every day?...
Say the word vegan and some people automatically assume you have a severe protein deficiency and must be lacking in energy – but Viva! supporter, Andrew Lilley proved that plant…
More people are becoming aware of the environmental and health benefits of choosing vegan milk with 23% of people saying they used plant-based milk at the beginning of 2019, according to research…
The leaflet says “well-planned vegetarian and vegan diets can be healthy for young children [but] if you are considering a vegan diet for your child then it is a good…
Is milk the scariest dairy product? The dietary component most often implicated is milk, as I discuss in my video Could Lactose Explain the Milk and Parkinson’s Disease Link?, and contamination of…
