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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo


Administration Officer job advert with pig.
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Administration Officer

The role of Administration Officer is to deal efficiently and politely with the general public and supporters, and to help ensure the smooth running of the administration of Viva!.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help tem by becoming a gorilla defender

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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs


Old age shouldn’t mean ill heath!

02/06/2015  |     |   Blog

Old age shouldn’t mean ill heath! Simple lifestyle changes can improve your chances of a long and healthy life, as nutritionist Amanda Woodvine explains as she shows you how to…

Viva! in the media

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